Targeting Your Customers Based on Their Profile And Interest

Targeting your customers based on their profile and interest In the recent times, you have observed that there are lot of innovations that are occurring in the space of targeting people based on their profiles as well as interests. As there is a lot of data and tools that is now available for businesses that are not so tech savvy. Only thing, that is needed,is to be innovative enough so that you can use this options in an appropriate manner. That is exactly what you will learn in this training. we l give you a sneak peak into some of the lessons that we would be covering during the actual training program. If you look into various ways of targeting options that are available in an online space right now, you can simply divide them into two kinds of targets. One is interest targeting in which you target users based on the content they are publishing, & also the content they are consuming & engaging. For instance, you can target users based on the posts that they have published or if you go to Google, you can actually target people based on the kind of keywords that they are using, you can also go to Twitter and look for people who are engaging around a particular twitter hashtag. Another kind of targeting option, which is available in online space, is profile targeting in which you target people based on personal and professional profile. Such kinds of targeting options have become more and more popular these days, which is primarily because of the large-scale adoption of the social media platforms. The third type of targeting is location based targeting. You can target people based on the location specified in their profile & also their current location. There are some platforms that allow you to undertake interests, as well as profile targeting while many others allow either of the interest or profile targeting. Based on the kind of people that you are looking for, you have to use a mix and match of various platforms that you have picked up for building reach so that you can effectively reach out to right set of people that you are looking for. To give you a better understanding of this, one of the methods that is very popular these days for doing interest targeting is remarketing, in which you actually target visitors of your website on other websites in real time. Google calls this process as remarketing, but if you want to remarket people on Facebook, they call it as retargeting. However, in a way both are relatively similar. Remarketing actually helps you to stay in touch with your visitors. In turn, it will help you to reinforce the message, which is personalized to their behavior on your website. It has lot of advantage and it can be really innovative and can help you to create really innovative advertisements. This is one of the methods which is increasingly becoming popular while you are thinking of doing interest targeting in online space. Another recent advancement of Facebook is that you can now create an advertisement on Facebook where in you can specify the email ids of people to whom that particular ad can be shown. For instance, if you have a huge email database and then what you can do is while sending out an email to all of them you can reinforce the message by simultaneously creating the advertisement on Face book so that when they visit their Facebook, they will also see your advertisement. Additionally, you can design the language of the ad in the manner that engage them to check the email as well. That might help you to get better open rate and click through rate on your emails and it might also helps you to get better click through rate on the ads that you are creating on facebook. We will discuss more about targeting in the actual session. Thank you