Click Your Fortune #1 - What ideas are you passionate about? - Jennifer healey

There are a lot of ideas that I'm passionate about. Um, and I spoke at the Institute about one I'm particularly passionate about, and that's empowering people and, in fact, to empower people to own their own data, to have a feeling of ownership and empowerment about their own data. I was thinking that data about people's own self could be considered like a song that they have copyrights to and that they should feel empowered to be able to exchange the data about themselves for goods and services or for other data in a way that has transparent value to them because right now, I and I think a lot of people feel frustrated about these, you know, privacy policies and other ways that people record data about you where you don't really see clearly the value. I gave the example that I had lost my passport, and, in fact, I'm a day late getting here. And, at the time, I thought, "Well, how silly! I have this little booklet. Why can't I just walk up to the kiosk and it can take an image of my face and look at all my data." I would expose a vast amount of data to them for a limited time for the purpose of verifying my identity, not so they can keep that forever and use it for marketing or whatever model-building purposes that they have, that's not part of the deal. I would like a clear and transparent deal. I let you see this for this purpose, for this time, in exchange for this value, and I'm okay with that, right, if it's clear to me what the value is. I'm willing to give more, and I would like to see these clear and transparent contracts existing in plain language with the proper potential digital controls to make you accountable that you don't use my data in sneaky other ways, right, so that I trust you. And when there's trust, you know, then there can be an exchange. And when there's an exchange for value, I think we're building an economy, a personal data economy. And I think that will make people creative. I think that will make people entrepreneurial about collecting more data about themselves, you know, talking, giving more insights about themselves, like some people would go to Mechanical Turk and participate. Some people would go to surveys and participate because they get value back. And that's what I'd really like to see. I'd like to see companies offering real value in exchange for people's data and not these pretty much impossible-to-interpret contracts, and that's something I'm very passionate about. Click any of these fortune cookies to see your questions and follow-up questions explored. Click this cookie to return to the intro video and see what this series is all about, or click this cookie to suggest alternative questions, participants, or career paths for future videos.