Jones Lang Lasalle España - Locales calle Madrid - Reinventando la cartelería de venta tradicional

We came up with the idea that, instead of having our typical signage with whom we have worked for ever, why not trying to change the "old" way to work and do something new. What we were looking for this place was “the experience”, we wanted this concept to be a non-static image and to attract attention. We thought of a big signage but in a video format, where we could place contents of our company, our department and, more specific, show what we wanted to do with that retail unit. We decided to contact the property and propose them a different idea that, we thought, would attract demand that maybe we weren’t attracting already. We developed three different projects: a hairdresser, canine, a clothing store - which fitted perfectly with core services that already exists in Serrano 78 - and a restaurant. The Innovation department has been very important because there is a lot of complicity between us. They understand the ideas since the very beginning and usually find them fantastic. The synergy with Tetris Arquitectura is essential, we work very well with them. The store is attracting a different audience that we were unable to capture with other methods. The project really helps to add value to the whole department, and helps to commercialize any property. Basically, it creates a differentiated effect with respect to other retail units.