.eu*id - Ford
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I am Jo Declerq, Public Affairs Manager for all Ford sites in Belgium.
When Ford in Europe is launching a new website application,
we use the EU extension to distribute it, to launch it to every single market in Europe.
And every market then changes it to their own extension.
But .eu is the simple and logical step to start with.
We launched a new website application for the totally new Ford Fiesta,
and of course, .eu was the basis for it.
We've sent a new application - a micro-website - to all markets,
to launch it as quickly as possible in their markets.
And that is what's happening, so .eu is the first step.
Every market thinks it's logical, so we have no complaints,
we have no questions about it.
It's just what we have to do - use .eu.
