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[music playing in the background]
>> ANNOUNCER: The morning routine has itself become routine.
It's moments for enjoyment have become lost in our shuffle
We had and idea, that an encounter with a giant red refrigerator could change this.
The Plan was simple. Make a giant refrigerator, fill it with cans of Seattle's Best Coffee Iced Lattes, place it on city corners, and see what happens.
>> MALE'S VOICE: 3,2,1 push
>> ANNOUNCER: After we established our mission, it was time to see if it would actually work.
>>ANNOUNCER: We were trying to give people something good.
>> ANNOUNCER: The question we were curious about was would they accept it? Would they open themselves up to it and step outside their routine?
And if they did open it, would they respond to what they found?
Would it give them a better morning?
>> WOMAN: That's a nice looking refrigerator
>> MAN: Big and red
>> WOMAN: Open me and discover your inner morning person.
>> MAN: Open me and discover your inner morning person
>> WOMAN: How do you open this?
>> KID: How do you open it? I don't know how you open it?
[choral and trumpet sound]
>> MAN: Oh I love it…love it. It's great.
>> KID: Oh man I thought a monster was going to pop out of the refrigerator and try to scare me or something.
>> GIRL: This is all me right now. I love it.
>> MAN: Seattle's Best
>> GIRL: I thought the fridge was awesome
>> MAN: You want me to buy you a cup of coffee, Rick?
>> LADIES: Iced Lattes. All right, cheers.
>> LADY IN HAT: I just thought it was the coolest thing ever. Like it totally changed my day.
>> MAN IN HAT: You gotta open it.
>> MAN IN VEST: All right, I took all I can carry.
>> MAN IN SCARF: The size and the overall experience of everything was just pleasant and surprising.
>> LADY: Do it again!
>> MAN: That's very cool
>> GIRL: This is awesome! Thank you.
[music playing]
>> MAN'S VOICE: Oh, Seattle's Best. How can you go wrong?
>> VARIOUS VOICES: Thank you. Gracias. Thank you. Oh, thank you
[singing]
>> MAN: Thanks guys. I feel better. [more singing]
[clapping]