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Hello this is Kim Constable CEO and founder of the Work at Home mums network and in todays
video you are going to learn exactly why you need to raise the prices and how to do it
in a way that your customers can�t say no. so stay tuned.
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Hey this is Kim Constable and welcome to WAHM TV the place to be of you want to create a
business from home that gives you the financial freedom to live a life you love and this is
work at home Wednesday.
Todays question comes from Jenny and she writes. �Dear Kim, I have followed your blog for
a while, I am loving being a member of U mum network, I own a home based business that
is doing well but I am suffering from a small problem. I don�t think I am charging my
customers enough for my services and I want to raise my prices, however I am worried if
I do they will jump ship and take their business elsewhere. How can I raise my prices what
I believe I am worth without causing my customers to leave me. Love, Jenny.�
Jenny it is a classic problem and one I am always telling people all about specially
women. Women don�t charge what they are worth, we are afraid of charging what we are
worth. I don�t know what it is about us women but we think that we need to charge
these really low prices that we are low value and quite often we do undervalue ourselves
inadvertently.
Because here is the thing, pricing is strategic all you need to do is properly convey your
value to some one and then charge whatever you like. So here is a perfect example. Imagine
you are a mother of a 2 day old infant, you�ve been there right and you want to have a portrait
taken of your child or perhaps your child and you, so you do an internet search and
you come across some wonderful photographers and you find a photographer who say is very
experienced and has a lovely portfolio and very generic portfolio showing families and
dogs and horses and children, this photographer does everything.
And then you come across a photographer who is a specialist in newborns in fact he only
photographs children under the age of 3 months and he has an incredible portfolio online
that shows he does exactly what it is that you are looking for. But the problem is he
is 500$ more expensive than the other guy. Who are you goanna chose? Well it is a no
brainer right; you are goanna chose a guy if you can afford it who does this specialist
photographer thing you are looking for, because he has properly conveyed his value to you
in the message. He is saying I photograph new born and I can
give exactly what you want. Yeah not every one can afford to pay these prices but there
are people who can and when you position yourself effectively and you niche yourself very tightly
into a subset of the market you can call yourself a specialist and charge more.
Recently I was researching this very topic and I came across this amazing guy called
Ramet Settee, now Ramet had a great technique for increasing prices and it is one that I
am going to share with you today. He says there is a clear way to raise your prices
which means that your customers will be happy to pay what you are asking and there is a
way to do with dignity and grace. Here is what he says to do, first of all send out
a survey ask the customers how can I improve my work with you? What exactly are you looking
for because this will tell you exactly what you want.
Then secondly prepare an email, so you need to say Hi I am writhing because there are
a couple of things I wanted to discuss today, over the last year we have worked together
on blah blah, whatever it is you have worked on. And you have told me that this year you
would like to work on blah blah, whatever they would like to work on.
The great piece on news is from now on I am going to offer you A the complementary service,
so think of something that you can offer them as a complementary service, then the second
thing is I am becoming more selective about the clients that I work with and my rate is
going from X to X, if that is some thing that you are not comfortable with then please let
me know and I will be very happy to refer you to someone else who might be a better
fit for your needs.
But if that is something that is good for you then here are my plans for the next 30,
60, 90 days whatever. Best regards, Jenny.
So jenny I hope that has answered your question. And now I want to hear from you guys who are
watching this video, have you ever raised your prices before? How did you do it, was
if difficult, was it easy, was it successful or maybe you got a killer tip to share with
us about raising prices.
So we would love to hear from you because as always the best of all always happens at
the end of the episode over at the work at home mums network in the blog. So make sure
you go over there and leave a comment, because we really want to hear from you.
Did you like this video, I hope so, if you did subscribe and of course please share it
with work at home mum friends or stay at home mum friends who want to start a business from
home.
And if you want more incredible strategies and resources to create successful business
from home then get on over to www.workathomemumsnetwork.com and sign up to become a free member. Why?
Because we share stuff with our free members that we do not share with anybody else, it
is our special inner circle.
And remember don�t give up on your dream to create a profitable business from home
because your family needs you to be successful and create a business and life you love so
that you can be fully supportive and in turn support them, this is Kim Constable
and I will see you next time. Bye
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