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Hi, I'm Steve Oakes and we're here at Messe Berlin for IFA 2014.
Running from the 5th to the 10th of September,
IFA is one of the largest consumer electronic shows in the world.
And this is where Panasonic will be displaying our latest range of products
and innovative technologies under the concept of A Better Life, A Better World.
Let's take a look inside and see what the booth has in store.
We're now inside the Panasonic booth.
And here on the 3rd of September Panasonic announced its vision for 2014-2015,
and announced a raft of new products, including behind me the world's largest 85-inch 4K VIERA television.
And 4K is very much a feature on the booth.
So as well as a wide range of 4K TVs, there's also a range of peripheral products,
be that up-scaling Blu-ray, or audio products to complement those TVs.
In the imaging side, the existing GH4 compact system camera is complemented now by the X1000 4K camcorder.
So customers can now make their own content and make the most of their 4K TV.
On the audio side, we've introduced a range of ALL Series network speakers,
expanding the connectivity around the home.
In the appliance area the big focus is on larger appliances, refrigeration and laundry,
and an extended range of built-in.
As well as the more familiar consumer products, we're also going to be showing a number of new areas,
such as automotive battery technology where we're working with people like Tesla
or energy management systems for homes including heat pump and solar panels,
and a number of other products that are working together to provide A Better Life, A Better World.
One of the real highlights of IFA took place here in the Technics booth where we announced the return of the Technics brand.
Not only did we show the new products, but we celebrated with a special jazz event.
And here in the booth we're also able to share the brand philosophy
and show you some of the heritage products that helped to establish the Technics brand name.
So that's given you a glimpse of what Panasonic is showing here at IFA 2014.
If you want to see more, then visit www.panasonic.com/ifa
where you can see videos of all the fantastic products that we've got on show.
Thank you.