3 Killer Video Youtube Outros

In this video I'm going to show you three techniques you use to create endings for your videos that are really effective at getting your viewers to take actions. The first format is what I call Interactive credits. Here what you do is simply present a fixed picture at the end of your video, and you can put your website address, facebook page or other links, but the best thing to put in is a small preview of a previous video you've published. If you do this, you can then use Annotations in YouTube to actually link this video thumbnail to that video. What this does is give your viewer a natural progression to watch your next video. Using this small playing thumbnail is absolutely key because if you just use a static image and leave it playing for say 30 seconds, YouTube can actually detect this and truncate your video, and what you're trying to do here is keep the viewer watching your content, and not YouTube's banner adverts at the very end of your video. The other thing I would recommend you do in this format is to put a graphic of a big button on screen like this one, and get add another annotation in YouTube that will subscribe users to your channel. A lot of YouTubers use an arrow graphic to point to the subscribe button, but I think it's way more effective to put a bigger button in frame with a more compelling call to action, like "click to subscribe for more videos" You can include as much as you like in this format, but don't overload the screen - pick the one or two options you want your viewer to take. Another fantasitc way to end your videos is the post roll. This is basically a short, 10-15 second advert advertising your website, products and services. I do this at the end of nearly every video, so the idea here is viewers finish watching the main content of my videos, then I use one of these short post rolls to show viewers a feature on the website they might be interested in. I've recorded about 7 of these and I just randomly pick one and put it at the end of my videos - once you've done them once, you can just re-use them again and again. The key with these post rolls is to keep them really fast paced and snappy, so they have a slightly different tone from the content of your main video. Sometimes I combine post rolls with interactive credits so the credits appear straight after the post roll, so try playing with that as well. The last and best ending to YouTube videos is the Description Call To Action. This is basically ending your video with a big arrow pointing below to the description field, and then putting a link as the first part of your description when you upload it. The reason for doing this is by default, YouTube only show the first line of your description, so by focusing the viewer's attention on the description field, all they'll see is the link. Unfortunately you can't create annotations that will link to external websites, so this is the best option. This only works when the link you're directing people to is directly related to the content of your video. So for example, I made a video with a photoshop template, and I use this feature to direct people to a link to get the template. This way there's an incentive for the user - I've showed them how to do something, and then provided a resource to help them get it done. This is the best way to get users off YouTube and onto your site. So that's 3 outro formats for YouTube videos - try and always use one of these, and keep your videos short to increase the amount of viewers that actually stay watching. Now, what shall I end with ....