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(man) THE SHARKS ARE BACK
IN AN ALL-NEW SEASON OF "SHARK TANK,"
WHERE HOPEFUL ENTREPRENEURS FROM ACROSS THE COUNTRY
DREAM OF A CHANCE TO SECURE AN INVESTMENT
AND GAIN POWERFUL PARTNERS...
TO START, GROW, OR SAVE THEIR BUSINESSES.
WE THINK WE CAN TAKE OUR SALES TO $3 MILLION.
WHOA.
IF THE SHARKS HEAR A GREAT IDEA,
THEY'RE READY TO INVEST USING THEIR OWN MONEY...
I BUILT A HUNDRED-MILLION-DOLLAR BUSINESS IN RECORD TIME.
AND THEY'LL FIGHT EACH OTHER FOR A PIECE OF THE ACTION.
I DON'T KNOW WHERE HE COMES FROM,
YOU CAN GO TO A MASS MARKET WITH $90,000?
YOU'RE CRAZY.
BUT FIRST, THE ENTREPRENEURS MUST CONVINCE A SHARK
TO INVEST THE FULL AMOUNT THEY'RE ASKING FOR,
OR THEY'LL WALK AWAY WITH NOTHING.
YOU DIDN'T ASK FOR ENOUGH MONEY!
THAT'S IT! I KNEW IT.
IT'S SINK...
SHUCKY DUCKY QUACK QUACK.
OR SWIM.
YOU HAVE SHARKS FIGHTING FOR YOU.
HOW IS YOUR ORDER BETTER THAN ROBERT'S?
IT'S ALWAYS BETTER WHEN YOU HAVE ME.
♪♪♪
WHO ARE THE SHARKS?
THEY'RE SELF-MADE MILLIONAIRE AND BILLIONAIRE INVESTORS
WHO ARE ENTREPRENEURS THEMSELVES.
KEVIN O'LEARY IS A VENTURE CAPITALIST
WHO TURNED A $10,000 LOAN INTO A SOFTWARE BUSINESS
WORTH $4.2 BILLION.
LORI GREINER, THE QUEEN OF QVC,
HOLDS OVER A HUNDRED PATENTS
AND HAS LAUNCHED OVER 300 PRODUCTS,
GROSSING OVER A HALF A BILLION DOLLARS
IN RETAIL SALES.
DAYMOND JOHN IS A FASHION MOGUL AND BRANDING EXPERT
WHO GREW HIS HOMEMADE CLOTHING LINE
INTO THE GLOBALLY RECOGNIZED FASHION BRAND FUBU.
ROBERT HERJAVEC, THE SON OF AN IMMIGRANT FACTORY WORKER,
IS NOW A TECHNOLOGY MOGUL
WHO SOLD HIS FIRST INTERNET COMPANIES
FOR OVER $350 MILLION.
AND MARK CUBAN,
NOTORIOUS BILLIONAIRE ENTREPRENEUR
AND THE OUTSPOKEN OWNER OF THE DALLAS MAVERICKS.
FIRST INTO THE TANK
ARE BROOKE BRYANT AND BRITTANY HAYES,
WHO ARE HOPING TO ELEVATE THE DECOR
OF CHILDREN'S BEDROOMS.
HEY, Y'ALL.
WE ARE THE GEORGIA PEACHES
BEHIND THE NEXT MULTIMILLION-DOLLAR
CHILDREN'S DECOR COMPANY, ADDISON'S WONDERLAND.
MY NAME IS BRITTANY HAYES.
AND MY NAME IS BROOKE BRYANT.
WE ARE SEEKING AN INVESTMENT OF $90,000
IN EXCHANGE FOR 20% OF OUR COMPANY.
ADDISON'S WONDERLAND IS THE MOST UNIQUE,
VERSATILE, AND EXQUISITE LINE OF CHILDREN'S BEDDING
ON THE MARKET TODAY--
SO MUCH SO THAT WHEN MOMS SEE IT,
THEY WILL NEVER WANT TO BUY ORDINARY AGAIN.
WHEN MY SWEET LITTLE ADDISON WAS READY FOR HER FIRST BED,
I STARTED MY SEARCH FOR HER BIG-GIRL ROOM.
AND EVERYTHING I FOUND HAD SUCH BLAND COLORS,
LACKED DETAIL, AND MOST OF THE SELECTION
JUST WAS SO PLAIN, IT LOOKED KIND OF CHEAP.
SO I GOT OUT MY SKETCHBOOK
AND STARTED WORKING ON MY VISION
OF THE ULTIMATE LITTLE GIRL'S ROOM.
I GOT TO WORK CREATING PILLOWS, WINDOW TREATMENTS, AND BEDDING.
ADDISON ABSOLUTELY LOVED HER ROOM,
AND SO DID EVERYONE WHO SAW IT.
BRITTANY AND I HAVE BEEN FRIENDS FOR A REALLY LONG TIME,
AND I'VE ALWAYS BELIEVED IN HER AMAZING CREATIVITY AND DESIGN.
SO WHEN SHE ASKED ME TO PARTNER WITH HER,
I DIDN'T THINK TWICE.
WE ARE READY TO MAKE ADDISON'S WONDERLAND
INTO A BRAND NAME THAT EVERYONE
WILL WANT TO HAVE FOR THEIR CHILD.
SO WHICH OF YOU WANTS TO TEAM UP
WITH THESE MOTIVATED, HARDWORKING SOUTHERN GALS
AND BECOME THE NEXT DESIGNER HOME DECOR EMPIRE?
LADIES, NO SHARK IS AS FASHION-FORWARD AS I AM.
(laughter)
SO IS THIS SOLD THROUGH RETAILERS,
OR ARE YOU SELLING THIS ALL DIRECT ONLINE?
RIGHT NOW WE ARE SELLING IT DIRECT ONLINE.
AND YOU OFFER IT AS A WHOLE PIECE?
ON OUR WEB SITE, WE HAVE WHAT'S CALLED
"BUILD YOUR COLLECTION," WHERE YOU CAN GO THROUGH,
AND IT EASILY KIND OF NAVIGATES YOU THROUGH.
IF YOU WANNA BUY THE ADDISON COLLECTION,
YOU KNOW, YOU CLICK THE DUVET, PILLOWS...
AND IT'LL KIND OF SHOW YOU.
OR YOU CAN GO TO EACH INDIVIDUAL--
LIKE, THE PILLOW SECTION, AND ORDER PILLOWS.
AND WHAT WOULD THIS COST?
A WHOLE BEDDING SET
RUNS ABOUT $1,400 FOR A TWIN SET.
THAT'S $1,400?
ARE YOU HAND-SEWING THIS YOURSELF AT HOME?
WE HAVE A SMALL CUSTOM WORKROOM
THAT DOES ALL OF OUR WORK LOCALLY,
BUT THAT'S ONE OF THE REASONS WE'RE HERE,
IS TO GET BETTER MANUFACTURING OPTIONS.
'CAUSE THAT'S VERY EXPENSIVE FOR A CHILD'S...
BED.
WE WOULD LIKE TO GET THE PRICE POINT DOWN
TO A MORE REASONABLE RATE.
HOW LONG HAVE YOU BEEN SELLING THIS AGAIN?
EXACTLY A YEAR.
GOOD.
WE'VE SOLD $130,000 SO FAR.
WOW.
AND WHAT'S YOUR COST ON THAT $130,000?
OUR GROSS MARGIN RIGHT NOW IS ABOUT 55%.
AND, BRITTANY, WHAT'S THE AVERAGE ORDER SIZE?
THE AVERAGE ORDER SIZE HAS BEEN BETWEEN $800 AND $1,200.
(Lori) WHOA.
HOW ARE PEOPLE FINDING YOUR WEB SITE?
WE ARE JUST--RIGHT NOW MAINLY ON SOCIAL MEDIA.
I POSTED SOME SNEAK PEEKS, AND IT JUST TOOK OFF.
I MEAN, WE GOT HUNDREDS OF COMMENTS.
AND PEOPLE WERE LIKE, "WHAT DATE
MM-HMM.
THAT JUST SEEMS LIKE SO MUCH MONEY TO ME.
SO THIS IS A VERY, VERY HIGH-END...
EXCLUSIVE PRODUCT LINE?
YES. WE WOULD LIKE TO GET IT DOWN
TO A LITTLE BIT LESS OF A HIGH-END.
IF--IF THAT'S THE MARKET YOU'RE CATERING TO,
AND IT SEEMS TO BE ACCEPTING THAT PRICE POINT,
WHY BRING THE PRICE DOWN?
THE FEEDBACK WE'VE GOTTEN
IS IF IT WERE ABOUT 30% LOWER IN PRICE,
WE COULD REACH A BROADER MARKET. WE'RE KIND OF--
ISN'T THE ONLINE STRATEGY A WAY TO KEEP THIS
SO THAT YOU CAN FULFILL FOR EVERYBODY THAT WANTS IT?
I MEAN, MAYBE THIS ISN'T DESTINED TO BE A HUGE BUSINESS.
MAYBE IT'S MEANT TO BE A PROFITABLE ONE...
WHERE YOU JUST CHARGE PEOPLE
OUTRAGEOUS PRICES FOR THIS STUFF.
THEY WON'T SURVIVE THAT WAY.
NO, THAT'S NOT TRUE AT ALL. THAT'S NOT TRUE AT ALL, LORI.
KEVIN, SHOCKINGLY ENOUGH, IS--IS RIGHT.
UM, YOU GUYS ARE IDENTIFYING A NICHE.
THOUSANDS OF PEOPLE COME TO YOUR SITE.
YOU'RE SELLING TO THEM.
I DON'T AGREE WITH MARK. I HAVE ALWAYS BASED MY MODEL
OFF OF MAKING GREAT QUALITY PRODUCT
AT A GREAT, AFFORDABLE PRICE
SO THAT IT CAN BE ENJOYED BY THE MASSES.
AND... WAIT...
WAIT, WAIT, WAIT. MARK, I WAS TALKING.
EXCUSE ME.
I THINK THAT FOR YOU TO MAKE A GOOD PROFIT,
YOU'RE GOING TO NEED TO HIT THE MASSES.
YOU CAN'T--
MARK, THERE'S A RECESSION GOING ON.
MOST PEOPLE-- THEY'RE STRUGGLING TO JUST...
WELL, I THINK-- WE HAVEN'T DONE ANY--
AND THEY'RE SAYING THEY WANNA GET THEIR PRICE DOWN.
I DON'T KNOW WHERE HE COMES FROM
YOU CAN GO INTO A MASS MARKET WITH $90,000?
YOU'RE CRAZY.
WELL, I THINK WE WOULD LIKE TO GO A LITTLE BIT MORE WHOLESALE.
LIKE, WE HAVE A LOT OF BOUTIQUES
WANT TO PUT IT IN THEIR STOREFRONT.
BELLINI IS ONE OF THEM.
I REMEMBER BUYING, UH, A CRIB FOR MY DAUGHTER IN BELLINI'S.
I THINK I'M JUST PAYING IT OFF NOW,
AND SHE'S ALMOST 18.
ANOTHER REASON WE'D LIKE TO GET OUR COST DOWN
IS SO THAT WE CAN OFFER A WHOLESALE RATE.
BUT THAT'S A COMPLETELY DIFFERENT BUSINESS
THAN WHAT YOU'RE IN NOW.
YOU'VE GOT END USERS WILLING TO PAY CRAZY PRICES
FOR COLORFUL SHEETS AND PILLOWS.
NOW YOU WANT TO START SERVICING A DISTRIBUTION BUSINESS
THAT WANTS AT LEAST A 50% MARGIN.
YEAH, YOU MAY BE TRYING TO GROW TOO BIG TOO FAST.
YOU HAVE A GOOD BUSINESS HERE.
YEAH. I MEAN, THAT'S WHAT WE'RE TRYING TO AVOID.
AND THAT'S WHY WE'RE HERE, TO NEED YOUR ADVICE.
ARE YOU SURE YOU'RE READY
TO BRING IN A... A THIRD VOICE?
DEFINITELY.
OKAY.
SO YOU KNOW I'M NOT JUST, LIKE, A SEW-AT-HOME MOM--
WHEN I WAS IN COLLEGE,
MY HUSBAND AND I GOT MARRIED AT 20,
AND HE DECIDED HE WANTED TO START A GRANITE COMPANY.
SO I WENT IN WITH HIM,
WE WORKED OUR... BOOTIES OFF,
AND BY THE TIME WE WERE 23,
WE GRADUATED FROM COLLEGE,
AND THE COMPANY WAS SELLING $2 1/4 MILLION.
(Daymond) ALL RIGHT.
YEAH, WE CAN WORK HARD.
YES.
AND WE'RE MOTIVATED AND PASSIONATE.
WHAT HAPPENED TO THAT BUSINESS, BRITTANY?
IT'S STILL IN BUSINESS.
I-I... YOU KNOW, I THINK--
I THINK YOU'RE ON THE RIGHT TRACK.
YOUR FIRST YEAR IN, YOU'VE DONE $130,000 IN SALES,
AND YOU'RE PROFITABLE.
YOU KNOW, IN SOME WAYS, YOU HAVE THE PERFECT BUSINESS.
NOT SURE I AGREE WITH THE STRATEGY
OF GOING AWAY FROM THAT.
NOT A MARKET I UNDERSTAND.
I'M OUT.
I WILL SAY I-I LOVE YOUR CREATIVITY,
AND I THINK THAT YOU WILL GO FAR.
BUT I'M MORE INTERESTED IN PRODUCTS
THAT, UH, CAN BE AFFORDABLE BY MOST OF THE POPULATION,
AS OPPOSED TO JUST A FEW.
SO FOR THAT REASON, I'M OUT.
I REALLY DON'T THINK YOU NEED US.
I THINK THIS IS A BUSINESS
THAT YOU COULD RUN OUT OF YOUR HOME,
YOU CAN MAKE A COUPLE HUNDRED THOUSAND,
MAYBE EVEN A MILLION,
AND YOU CAN GROW THE BUSINESS LIKE THAT.
I WOULDN'T BE OF ANY ASSISTANCE TO YOU. I'M OUT.
HERE'S WHAT MR. WONDERFUL SAYS--
THERE'S NOTHING UNIQUE OR PROPRIETARY ABOUT IT.
YOU'RE WONDERFUL SOUTHERN GIRLS. I GET ALL THAT.
BUT FRANKLY, IF I WASN'T SO WONDERFUL,
AND I WANTED TO KNOCK THIS OFF,
I COULD DO IT FOR A LOT LESS.
THIS IS THE BRUTAL REALITY OF BUSINESS.
SO I'M OUT.
(chuckles)
AS SOMEONE WHO'S GOING THROUGH, RIGHT NOW,
REDOING THE ROOMS FOR A 6-YEAR-OLD
AND A 9-YEAR-OLD DAUGHTER,
I'M GETTING BRUTALIZED WITH ALL THIS STUFF, RIGHT?
AND SO MY WIFE WOULD LOVE IT.
AND I RECOGNIZE THAT IT'S RELATIVELY EXPENSIVE,
BUT THERE'S A MARKET THERE AS WELL.
BUT A LOT OF INVESTORS, WHEN THEY LOOK AT AN INVESTMENT,
THEY LOOK AT R.O.I.-- RETURN ON INVESTMENT.
I LOOK AT R.O.T., YOU KNOW? RETURN ON MY TIME.
WHAT ARE YOU GONNA DO, MARK?
YES, THEY WOULD LOVE IT.
(laughs) YOU'RE GONNA KILL ME.
UM...
(women laugh)
JUST THINK--YOU COULD DESIGN YOUR DAUGHTER'S ROOM,
YES. YOU COULD DO THIS.
I'M THINKING.
EVALUATING.
I MEAN, I LIKE WHAT YOU GUYS ARE DOING.
IF YOU WERE HALF A MILLION IN SALES
OR A MILLION IN SALES, THEN, YOU KNOW,
THEN WE COULD SAY, "OKAY, THIS IS GONNA RESULT
IN ME MAKING "X" AMOUNT OF DOLLARS.
IT'S JUST GOTTA BE WORTH MY TIME.
AND I THINK YOU GUYS DON'T NEED ME.
WE--WE DO.
OUR SALES HAVE DOUBLED IN THE LAST SIX MONTHS.
I THINK YOU GUYS ARE GONNA DO WONDERFUL THINGS.
I THINK YOU DON'T HAVE TO RUSH IT.
I'M-A SAY I'M OUT.
NO.
SHOCKING, BUT TRUE.
YEAH, I DIDN'T SEE THAT COMING.
THANK YOU SO MUCH.
AND ENCOURAGEMENT.
YOU GUYS WILL DO VERY, VERY WELL.
AND IF YOU NEED HELP WITH YOUR DAUGHTER'S ROOM...
I WOULD BE MORE THAN HAPPY.
TRUST ME, I'M TAKING NOTES,
AND I'M GONNA GIVE IT TO MY WIFE.
ALL RIGHT. THANK Y'ALL.
GOOD LUCK.
(Robert) WHO CAN AFFORD $1,400?
(Kevin) APPARENTLY, MANY PEOPLE.
AT LEAST $130,000 WORTH OF PEOPLE SO FAR.
LOOK, THERE'S NOTHING WRONG WITH WHAT THEY'RE DOING,
BUT THAT'S NEVER GONNA GET BIG.
THEY'LL BE FINE.
HAVING THE FIVE SHARKS SAY THAT WE DIDN'T NEED THEM
WAS A LITTLE BIT OF A DISAPPOINTMENT.
WE DEFINITELY WANTED A DEAL.
BUT IT WAS ACTUALLY A GREAT BOOST OF CONFIDENCE,
'CAUSE WE KNOW THAT WE CAN DO IT WITHOUT THEM.
♪♪♪
NEXT INTO THE TANK IS STEVE MALONEY,
WITH A GAME-CHANGING INNOVATION FOR DUCK HUNTERS.
(duck call quacking)
(laughs)
♪♪♪
HI. I'M STEVE MALONEY,
PRESIDENT OF MUDDY WATER CAMO.
AND TODAY, WE ARE SEEKING $150,
000 FOR A 5% EQUITY IN OUR BUSINESS.
SHARKS, WE HAVE CREATED A NEW PROCESS OF MAKING CAMOUFLAGE
THAT'S GOING TO REVOLUTIONIZE THE HUNTING INDUSTRY.
THE WHOLE PURPOSE OF CAMOUFLAGE
IS TO HELP THE PERSON WEARING IT BLEND INTO THE ENVIRONMENT.
NOW BUBBA OVER HERE
IS WEARING A SAMPLE OF WHERE CAMO STARTED.
DOES THAT LOOK LIKE THE REAL OUTDOORS TO YOU?
OF COURSE NOT.
AS AN OBSESSED DUCK HUNTER, I KEPT ASKING,
"WHERE'S THE CAMO THAT LOOKS LIKE THE PLACES WHERE I HUNT?"
AFTER 30 YEARS OF SEARCHING FOR CAMO
THAT ACTUALLY LOOKED LIKE A REAL MARSH,
I FINALLY DECIDED I'M JUST GONNA HAVE TO MAKE IT MYSELF.
(duck call quacking)
(laughter)
THAT'S WHEN HE CALLED ME.
(Lori laughs)
I'M STEPHEN KIRKPATRICK.
I'VE BEEN A PROFESSIONAL WILDLIFE PHOTOGRAPHER
FOR OVER 30 YEARS NOW.
MY PROFESSION DEMANDS THAT I STAY HIDDEN.
SO I'VE BEEN SEARCHING FOR MORE REALISTIC CAMO MYSELF.
SO TOGETHER, WE SET OUT TO CREATE ONE.
AND NOW, FIVE YEARS LATER, IT'S FINALLY HERE.
INTRODUCING MUDDY WATER CAMO.
HERE'S ME IN MUDDY WATER.
(Lori) YEAH.
I'M-A HAVE TO HELP YOU OUT HERE A LITTLE BIT.
HERE I AM...
AND HERE'S STEPHEN.
(Mark) WHERE'D YOU GO, WALDO?
(Stephen) MUDDY WATER IS PHOTOGRAPHIC CAMO.
IT IS CREATED OUTDOORS, WHERE HUNTING HAPPENS,
AS OPPOSED TO INDOORS, ON SOME KIND OF COMPUTER SCREEN.
THE ENTIRE PATTERN IS 100% IN FOCUS,
AND THEREFORE 100% REALISTIC,
JUST AS NATURE APPEARS TO A BIRD'S EYE.
WE HAVE FOUND THE WAY TO MAKE CAMO REAL.
HEY, AND FORGET THE SALT WATER.
WE'RE GONNA PUT THE SHARKS IN MUDDY WATER.
(laughter, duck call quacks)
(laughter)
SO, BOYS, ARE YOU BASICALLY PHOTOGRAPHING A TERRAIN,
AND THEN TAKING THAT IMAGE AND PUTTING IT ONTO CLOTH?
IS THAT WHAT'S REALLY GOING ON HERE?
BASICALLY, THAT'S THE WAY WE DO IT.
IT'S ABOUT A 54-STEP PROCESS, BELIEVE IT OR NOT.
(Lori) YES.
SURE, IF IT'S FREE.
SURE.
THANK YOU.
THANK YOU.
THANK YOU.
LET'S GO BACK TO WHY YOU'RE DOING THIS.
OKAY.
RIGHT.
(laughs)
THEY FLY OVER HUNTERS EVERY DAY.
THEY GET BLASTED OUT OF THE SKY. THAT HAPPENS EVERY DAY.
NOW ARE YOU SAYING TO ME AS AN INVESTOR,
RIGHT.
"20% MORE DUCKS DIE BECAUSE OF THIS TECHNOLOGY"?
IT'S GONNA HIDE YOU BETTER.
ARE YOU SELLING THE TECHNOLOGY TO CAMO COMPANIES,
OR ARE YOU ACTUALLY SELLING YOUR OWN GARMENTS
WITH YOUR CAMO ON IT?
WE ARE SELLING BOTH.
OKAY.
WHAT ARE YOUR SALES, STEVEN, SO FAR?
SO FAR THIS YEAR, THEY'RE $150,000.
YOUR SALES, TOTAL?
OUR--OUR SALES TOTAL THIS YEAR.
NOW, IT--THIS IS A SEASONAL BUSINESS,
AND WE HAVE NOT MADE IT TO OUR FIRST SEASON YET.
SO I TELL YOU, YOU'VE DONE A VERY GOOD JOB
WELL...
IN FACT, YOU'VE DONE SUCH A GOOD JOB OF CAMOUFLAGING IT,
KEVIN DIDN'T PICK UP ON IT.
THEY'RE NOT WORTH $3 MILLION?
OH, YOU DID CATCH THAT.
I HADN'T GOT TO THAT YET.
HOW DID YOU GET TO THE $3 MILLION?
(Kevin) YEP.
NEVER HEARD THAT BEFORE.
OKAY.
WE HAD TO PRODUCE OUR PRODUCTS AND GET TO THE MARKET.
HOW MUCH MONEY HAVE YOU PUT IN SO FAR
TO PRODUCE THE PRODUCT AND GET TO WHERE YOU ARE?
UH, THERE'S $600,000 INVESTED IN THE PRODUCT.
AND WHERE'D YOU GET THAT? YOUR MONEY?
WE HAVE ALREADY RAISED MONEY WITH OTHER INVESTORS.
AND WHAT VALUE DID THEY PUT ON THE COMPANY?
THEY PUT $2 1/2 MILLION ON THE BUSINESS
BEFORE WE SOLD ANYTHING.
(Stephen) WE DIDN'T HAVE CLOTHING.
ALL WE HAD WAS A PIECE OF MATERIAL.
NOW THESE PEOPLE ARE HUNTERS, NOW,
THEY'VE BEEN HUNTING THEIR WHOLE LIFE,
REALLY?
THIS IS UNBELIEVABLE.
♪♪♪
WE HAVE ALREADY RAISED MONEY WITH OTHER INVESTORS.
WHAT VALUE DID THEY PUT ON THE COMPANY?
REALLY?
BEFORE WE SOLD ANYTHING.
THIS IS UNBELIEVABLE.
YOU HAVE THE SAME BRAIN AS A DUCK
IF YOU THINK I'M GONNA GIVE YOU A $3 MILLION VALUATION ON THIS.
$3 MILLION'S A JOKE.
BE NICE.
YOU SOLD WHAT PERCENTAGE OF THE COMPANY?
OKAY, SO YOU SOLD 16% OF THE COMPANY.
SO WHEN YOU SAT DOWN AND YOU TALKED TO 'EM
(Steve laughs)
NO, SERIOUSLY, YOU SAID, "GUYS,
"HERE'S HOW BIG WE THINK WE CAN BE
WITHIN 'X' NUMBER OF YEARS." WHAT DID YOU TELL THEM?
WE THINK WE COULD TAKE OUR SALES WITHIN THE FIRST THREE YEARS
TO $3 MILLION.
WHERE ARE YOU SELLING RIGHT NOW?
WE HAVE 58 DIFFERENT RETAIL STORES
AROUND THE COUNTRY RIGHT NOW THAT ARE SELLING OUR PRODUCTS.
ARE YOU IN ANY OF THE BIG BOYS--
***'S, GANDER MOUNTAIN...
BASS PRO SHOPS?
WE ARE NOT, AND ONE OF THE REASONS IS
WE KNEW WE WERE BRAND-NEW,
AND IF WE'D HAVE KNOCKED
ON ***'S OR CABELA'S OR WHATEVER'S DOOR,
THEY WOULDN'T HAVE KNOWN WHO WE ARE,
AND THEY'RE GONNA LICENSE PROVEN PRODUCTS.
IF YOU COMPARE WHAT WE HAVE TO WHAT'S ON THE MARKET,
IT IS AN ABSOLUTE NO-BRAINER.
OKAY.
RIGHT? I GET THAT IT'S, YOU KNOW, MORE INNOVATIVE.
SURE.
BUT THAT DOESN'T NECESSARILY MEAN
PEOPLE ARE GOING TO BUY IT.
YOU HAVE TO BE TELLING ME THAT YOU'RE GONNA GET BUBBA
AND WHAT BUBBA TYPICALLY WEARS AND PUT THEM OUT OF BUSINESS,
AND OWN 100% OF THE MARKET.
WE DON'T HAVE TO OWN 100% OF THE MARKET
BUT YOU'VE GOTTA BE CHANGING THE GAME.
NOT EVEN CLOSE.
YOU'VE GOTTA CHANGE THE GAME.
WATERFOWL HUNTERS SPEND $400 MILLION ON GEAR
A YEAR, OKAY? SO I CAN GET $3 MILLION
WITHOUT PUTTING ANYBODY OUT OF BUSINESS.
LOOK, I'M NOT A DUCK HUNTER.
I DON'T HAVE TO KNOW YOUR BUSINESS TO BE A GOOD INVESTOR.
BUT, MAN...
A $3 MILLION VALUATION?
FOR A PATTERN THAT LOOKS A LITTLE DIFFERENT IN MY EYE?
DEFINITELY NOT THE RIGHT INVESTOR. I'M OUT.
THANK YOU.
YOU WILL SELL THIS. THIS IS A GREAT IDEA.
BUT YOU CAME IN ASKING FOR TOO MUCH.
I'M OUT.
YOU ARE OUT OF YOUR MINDS.
(Stephen and Steve laugh)
$3 MILLION DOLLARS IS, YOU KNOW, THAT PRICE...
(quacks)
EXACTLY. THAT'S WHERE THAT PRICE IS.
SHUCKY DUCKY QUACK QUACK.
I'M OUT.
I THINK THE BIGGEST RISK, ACTUALLY,
IS NOT THE QUALITY OR THE SUCCESS
OR THE OPPORTUNITY.
IT'S THAT YOU'VE GOT 16 INVESTORS.
(Stephen and Steve laugh)
BIG PIMPLE.
I'M OUT.
YOU KNOW, I'M NOT INTERESTED IN YOUR RETAIL STRATEGY.
I'M INTERESTED IN YOUR LICENSING STRATEGY.
I AM THE KING OF LICENSING STRATEGIES.
IF YOU WANT TO BECOME THE STANDARD,
YOU'RE EXACTLY RIGHT.
YOU'VE GOTTA GROW VERY QUICKLY,
AND YOU'VE GOTTA GET THE TOP THREE GUYS
TO LICENSE THIS FROM YOU,
AND THAT'S WHERE I AM GONNA COME IN REALLY HANDY.
I'LL GIVE YOU $150,000 FOR 20%. VERY FAIR.
VERY REASONABLE.
AND LET'S GO KILL SOME DUCKS.
WE'RE NOT GONNA TAKE A VALUATION
THAT'S LOWER THAN WHAT WE ALREADY HAVE.
DO YOU HAVE A COUNTEROFFER?
UH, YOU PROBABLY DON'T EVEN WANNA HEAR IT.
I'M OUT.
THANKS, GUYS. CONGRATULATIONS.
THANK YOU. APPRECIATE IT.
APPRECIATE IT.
(Lori) BYE. GOOD LUCK.
ALL RIGHT.
HEY, SHARKS,
YOU'RE BIRD-BRAINS FOR NOT INVESTING IN THIS COMPANY.
(quacking)
♪♪♪
IN SEASON 3, PAT McCARTHY
TURNED DOWN AN OFFER FROM DAYMOND JOHN
FOR HIS FRAGRANCE COMPANY, LIQUID MONEY.
I CAN'T DO 80%.
THEN I'M OUT.
LET'S SEE WHAT HE'S UP TO NOW.
♪♪♪
WALKING AWAY FROM DAYMOND
WAS ONE OF THE MOST DIFFICULT DECISIONS
I'VE HAD TO MAKE.
GOOD EVENING.
BUT THE ADVICE THAT I GOT WAS ABSOLUTELY PRICELESS.
SHORTLY AFTER I APPEARED ON "SHARK TANK,"
THE VENETIAN CALLED,
AND THEY GAVE US THE LARGEST ORDER
WE'VE EVER RECEIVED.
YEAH! (laughs)
BEFORE "SHARK TANK,"
WE HAD ROUGHLY $200,000 IN SALES.
TO MONEY!
AFTER "SHARK TANK,"
SALES BALLOONED TO ALMOST A MILLION DOLLARS
IN NINE MONTHS.
(hisses)
I NEVER ENVISIONED MAKING THIS MUCH MONEY.
WE'VE HIRED SIX FULL-TIME PEOPLE.
OUR PLANT IS RUNNING AT FULL CAPACITY.
WE ARE MAKING A TON OF MONEY.
BEING ON "SHARK TANK" HAS OPENED UP DOORS
THAT I NEVER WOULD HAVE BEEN ABLE TO OPEN.
THE DREAM HAS NOW BECOME REALITY.
♪♪♪
♪♪♪
NEXT INTO THE TANK
ARE MEGAN JACKSON CARREKER AND AIMEE MILLER,
WITH A FAVORABLE STAPLE IN WOMEN'S FASHION.
♪♪♪
HI, SHARKS. I'M MEGAN JACKSON CARREKER.
AND I'M AIMEE MILLER. WE'RE TEXAS GIRLS.
OUR COMPANY'S HIP CHIXS, AND WE'RE SEEKING $150,000
FOR 35% EQUITY IN OUR COMPANY.
HIP CHIXS IS A FUN AND SEXY PREMIUM DENIM LINE,
AND WE THINK THAT THIS IS THE BEST BUTT
THAT MONEY CAN BUY.
MEGAN AND I WERE SORORITY SISTERS
AND BEST FRIENDS AT BAYLOR UNIVERSITY.
WE'RE COMPLETELY OBSESSED WITH DENIM.
I MEAN, YOU WOULDN'T CATCH ME ON A DAY NOT WEARING JEANS.
I EVEN OWN 75 PAIRS.
BUT WHO COULD BLAME HER?
JEANS ARE THE ULTIMATE AMERICAN FASHION STAPLE.
AND WE COULDN'T FIND A PERFECT PAIR
TO FIT EVERY OCCASION.
YOU KNOW, DAY AND NIGHT...
DRESSY, CASUAL...
THAT WAS COMFORTABLE, BREATHABLE, SEXY AND SLIMMING.
SO WE SET OUT TO CREATE THE PERFECT PAIR.
HIP CHIXS IS HIGHLIGHTING THE SEXINESS
OF A WOMAN'S NATURAL BODY
WITH OUR ANGLED POCKET AND OUR CURVED YOKE--
ARE GONNA HELP YOUR BACKSIDE LOOK MORE TRIM.
AND NO MORE MUFFIN TOP.
(Megan and Amy laugh)
AAH...
YOU DON'T WANT THAT.
I GUESS MARK'S OUT.
OH! I AM MUFFIN-TOP-FREE, I'LL TELL YOU.
WE ALSO HAVE A SPECIALIZED WAISTBAND IN THE BACK
WHICH IS GONNA KEEP IT FROM RIDING DOWN
WHEN YOU BEND OVER,
SO NOT TO REVEAL THE DREADED WHALE TAIL.
(laughter)
I'VE NEVER HEARD THAT BEFORE. YOU CALL THAT A WHALE TOE?
WHALE TAIL.
WHALE TAIL.
WE SEE HIP CHIXS BECOMING THE NEXT HOTTEST,
SOUGHT-AFTER PREMIUM DENIM LINES
THAT EVERY WOMAN WILL WANT IN HER CLOSET.
WE'RE AT OUR TIPPING POINT.
HIP CHIXS NEEDS YOUR HELP
TO REALLY SCALE US TO THAT NATIONAL LEVEL.
AND LIKE WE LOVE TO SAY IN TEXAS...
(Daymond laughs)
(laughs)
ARE YOU WEARING THEM?
YES.
BECAUSE I JUST WANT TO SEE
WHY YOUR JEANS STOP WHALE TAIL AND MUFFIN TOP.
WHY IS THIS DIFFERENT? JUST BECAUSE IT STRETCHES?
NO, BECAUSE USUALLY, WAISTBANDS ARE, LIKE,
MORE OF A CIRCULAR, AND OURS IS KIND OF AN ANGLE,
SO WE HAVE A LITTLE BIT MORE LENGTH BACK HERE,
SO THAT WHEN YOU DO BEND DOWN, IT'S NOT GONNA SHOW EVERYTHING.
AND THEN MUFFIN TOP--
WHAT IF--WHAT IF YOU HAVE A COUPLE ROLLS?
IT'S A REALLY FORGIVING FABRIC. IT'S REALLY SLIMMING.
DO YOU HAVE ANY SALES?
WE DO. WE HAVE $12,000 WORTH OF SALES.
OH.
MEGAN, THERE'S GOTTA BE A STORY.
WHY ONLY $12,000? WHY ARE YOU HERE?
WELL, WE--WE ORIGINALLY CREATED A TEST.
WE DID TWO YEARS OF RESEARCH.
BASICALLY, WE WANTED TO MEET THE NEED IN THE MARKET.
SO WE MET WITH BOUTIQUES AND SAID, "WHAT'S SELLING,
AND WHAT ARE YOU LACKING?" AND WE DESIGNED FOR THAT,
IN 1 YEAR, $12,000.
IN 1 YEAR, $12,000.
OFF OF 300 PAIRS.
SO ONCE KEVIN GIVES YOU THE $150,000,
TELL ME WHAT THE NEXT 12 MONTHS ARE GONNA LOOK LIKE.
WHAT WE WANNA DO WITH THE MONEY IS DRIVE SALES.
SO WE'VE GOT TO BUILD A SALES FORCE.
WE HAVE TO DEVELOP MORE PRODUCT.
WE ONLY CREATED TWO STYLES, SO WE NEED MORE STYLES.
I DON'T WANNA DISCOUNT THE $12,000.
BUT IF YOU GOT THE INVESTMENT,
WHAT WOULD THE SALES BE AND HOW WOULD YOU GET THEM?
SO OVER THE NEXT 12 MONTHS,
WE'RE HOPING TO BE AROUND $850,000 REVENUE.
AND HOW ARE YOU GONNA DO THAT?
THROUGH BOUTIQUES. SO, I MEAN,
WE'D LOVE TO DO MORE P.R., MARKETING.
THE EXPOSURE WE'VE HAD SO FAR IN THE LAST YEAR,
WE HAVEN'T SPENT ONE DIME ON IT.
HOW DID THOSE 300 UNITS SELLING
COMPARE TO OTHER JEANS?
SO AT--AT THIS BOUTIQUE,
THEY'VE GOT OVER 30 BRANDS OF JEANS,
AND WE WERE WITHIN THEIR TOP 25% SELLERS.
HOW MUCH DO THESE JEANS RETAIL FOR?
$187.
WOW.
WE SELL FOR $80.
AND HOW MUCH DO YOU MAKE IT FOR?
IT'S $68.
MM-HMM.
YOU ARE GOING TO HELL.
WELL, WE...
WE WANTED TO FLIP OUR PROFIT MARGIN
YOU'RE MAKING NO MONEY.
THAT'S--YEAH.
WE WANT TO PLACE A BIGGER ORDER, SO...
I HAVE TO GO TO HELL WITH YOU?
NO, YOU'RE GONNA GO ON THIS GREAT JOURNEY WITH US.
IT'LL BE SO MUCH FUN. WE'RE GONNA PAINT THE TOWN RED.
THIS IS MY SPACE, AND MOST OF THE JEAN PLAYERS
ARE TRYING TO BRING THEIR JEAN PRICE DOWN TO $120.
BECAUSE THE DAYS OF $180, $220...
IT'S--IT'S REALLY OVER.
RIGHT NOW PEOPLE CAN'T PAY THEIR MORTGAGES.
THEY'RE--THEY'RE WEARING THAT FAVORITE PAIR OF JEANS
FOREVER NOW.
DAYMOND, IF I CAME TO YOU, AND I SAID,
"LET'S LAUNCH A DENIM BRAND.
"LET'S HIRE A DESIGNER,
AND I WANT TO FUND IT. HERE'S A CHECK."
YOU TELL ME WHAT THAT CHECK HAS TO BE FOR
FOR ME TO GET 1% MARKET SHARE IN THE NEXT 5 YEARS.
TO LAUNCH A DENIM LINE?
$5 MILLION.
(laughter)
YOU DIDN'T ASK FOR ENOUGH MONEY!
THAT'S IT! I KNEW IT.
LOOK, YOU'RE--YOU'RE INCREDIBLY NICE PEOPLE.
YOU'VE DONE A GREAT JOB WITH YOUR PRESENTATION.
WHAT?!
I JUST DON'T THINK ONE STORE IS ENOUGH.
OKAY.
THANK YOU.
I THINK THAT YOU NEED A LOT OF MONEY,
AND I THINK IT'S REALLY TOO HIGH A HILL TO TACKLE.
BUT YOU'RE A DESIGNER. DESIGN SOMETHING ELSE.
DO SOMETHING UNIQUE AND DIFFERENT,
WHERE YOU DON'T HAVE A LOT OF COMPETITION.
AND THEN HAVE SOMETHING WHERE YOU'RE CORNERING THE MARKET,
AND PEOPLE WILL BACK YOU,
AND YOU CAN GET OUT THERE QUICKLY.
SO THAT'S MY RECOMMENDATION.
THANK YOU.
IF I WERE YOU, I WOULD TAKE 100, 200 PAIR OF JEANS,
AND BECAUSE WOMEN ARE OBSESSED WITH THE FIT,
EVERY SINGLE FEMALE STAR IN THE WORLD
THINKS THEY CAN BE A DESIGNER TOMORROW,
AND THEY KNOW NOTHING ABOUT IT.
YOU MAIL 200 PAIR OF THOSE OUT TO EACH INDIVIDUAL PERSON,
AND YOU TELL THEM YOU WANT TO PARTNER UP WITH ONE OF THEM,
BELIEVE IT OR NOT, ONE OF THEM MAY SAY,
"THIS IS SUCH AN INCREDIBLE PAIR.
YES, I'LL PARTNER UP WITH YOU."
AND THEN YOU TAKE THAT TO A... A SHARK,
AND THEY WILL DIE TO GIVE YOU THE MONEY.
HMM.
BUT TODAY...
I'M OUT.
THAT HURT.
SO ANYBODY ELSE?
IF YOU CAN MAKE A WOMAN'S TUSHIE
LOOK SIGNIFICANTLY BETTER THAN ANYBODY ELSE'S,
YOU'RE GONNA BE ABLE TO BUILD A FOLLOWING OF PEOPLE
WHO WILL PAY A PREMIUM, WHO ARE WAITING FOR YOUR NEXT PRODUCT.
IT'S GONNA TAKE LONGER, IT'S GONNA BE SLOWER,
THE MARGINS WON'T BE AS--AS STRONG,
BUT YOU CAN GET THERE.
I'M NOT THE RIGHT PERSON TO HELP YOU.
BUT I'M TELLING YOU, DO NOT QUIT.
IT'S NOT ABOUT SPENDING $5 MILLION.
IT'S JUST ABOUT GRINDING IT OUT AND DOING IT.
SO I WISH YOU GUYS NOTHING BUT THE BEST.
I'M OUT.
THANK YOU.
MARK IS DOING YOU A HUGE DISSERVICE.
NO.
LET ME SPEAK, MARK.
YOUR PROBABILITY OF SUCCESS IN THIS MARKET IS ZERO.
SO THE MORE TIME YOU SPEND PURSUING THIS DREAM,
THE MORE YOU'LL BE WASTING YOUR PRECIOUS TIME.
IF YOU'RE TRULY ENTREPRENEURS,
GO FIND SOMETHING WHERE THE PROBABILITY OF SUCCESS
IS MORE THAN ZERO.
NO CHANCE THAT YOU WILL GET SHARE IN THE JEAN BUSINESS.
I'M OUT.
(Robert) MEGAN, AIMEE, THANK YOU.
GOOD LUCK.
(sighs)
ARE YOU GUYS KIDDING?
YOU GOTTA LEARN TO BE NICER TO PEOPLE.
WHY CRUSH THEIR DREAMS? I MEAN, GIVE...
IT'S--
YOU'RE MEAN AND NASTY, KEVIN.
ANYTHING ELSE UNDER THE HOOD?
IT'S THE TRUTH. THANK GOODNESS I'M HERE.
I'M PROUD OF WHAT WE'VE DONE.
300 PAIRS TO DEVELOP AND SELL IS AMAZING.
WE HAVE--WE HAVE SOMETHING. NOBODY GOES OUT
AND BUYS SOMETHING THEY'VE NEVER HEARD OF FOR $200
BECAUSE IT ISN'T GREAT. IT IS GREAT.
♪♪♪
(birds chirping)
(bell clangs)
♪♪♪
I'M TAYLOR...
AND I'M TANNER.
WE'RE BROTHERS FROM BOISE, IDAHO,
AND WE'RE THE OWNERS OF PROOF.
(beeping)
HI, GUYS.
GOT A LOAD OF, UH, PONDEROSA PINE
FROM CENTRAL OREGON.
(Taylor) 60 YEARS AGO, OUR GRANDFATHER STARTED WOODGRAIN,
A WOOD PRODUCTS MANUFACTURING COMPANY
THAT'S STILL IN OUR FAMILY TODAY AND RUN BY OUR DAD.
SO WE DECIDED TO INCORPORATE A FAMILY TRADITION
AND START PROOF--
THE NEXT GENERATION IN OUR FAMILY BUSINESS.
(buzzing)
OUR PRODUCT'S MADE FROM WOOD,
WHICH MAKES IT COMPLETELY UNIQUE.
SO WE CAN GUARANTEE OUR CUSTOMER
THAT THEY HAVE A ONE-OF-A-KIND, HANDMADE ORIGINAL.
(Brooks) WE'RE REALLY EXCITED
TO INTRODUCE OUR PRODUCT TO AMERICA.
WE THINK THAT IT'S REALLY GONNA CHANGE
THE WAY THAT PEOPLE LOOK AT WOOD.
WE NEED AN INVESTMENT FROM THE SHARKS
BECAUSE PROOF IS GROWING SO FAST.
WE NEED THE CAPITAL TO INVEST IN INVENTORY
TO KEEP UP WITH THE DEMAND OF OUR CUSTOMERS.
WE HAVE A LOT RIDING ON THIS DEAL.
PROOF IS A FAMILY COMPANY
THAT WE HOPE TO PASS ON TO OUR CHILDREN ONE DAY.
SO THIS MEANS THE WORLD TO US.
♪♪♪
HI, SHARKS. I'M BROOKS...
I'M TANNER...
AND I'M TAYLOR,
AND WE'RE THE DAME BROTHERS FROM BOISE, IDAHO.
OUR COMPANY IS PROOF EYEWEAR.
WE ARE SEEKING AN INVESTMENT OF $150,000
FOR A 10% SHARE IN OUR INNOVATIVE COMPANY.
AT PROOF, WE CREATE THE MOST AMAZING
ONE-OF-A-KIND HANDCRAFTED EYEWEAR
FROM THE MOST SUSTAINABLE WOODS AVAILABLE.
AS WE HAVE GROWN, WE HAVE ADDED OTHER ECO-FRIENDLY FRAMES
FROM MATERIALS SUCH AS PLANT-BASED PLASTICS
AND RECYCLED SKATEBOARD DECKS.
I STARTED PROOF IN MY GARAGE A LITTLE OVER A YEAR AGO.
AS PROOF STARTED GETTING MORE AND MORE POPULAR
AND STARTED SHOWING UP ON FAMOUS PEOPLE'S FACES
AND IN INTERNATIONAL PUBLICATIONS AROUND THE WORLD,
IT BECAME MORE THAN I COULD HANDLE BY MYSELF,
AND I NEEDED SOME HELP IN A MAJOR WAY,
SO I BROUGHT THESE TWO GUYS IN TO HELP ME OUT.
FOR ME, REALLY, IT WAS A NO-BRAINER,
BECAUSE, "A," I CAN TRUST THEM,
I KNEW THEIR WORK ETHIC.
HECK, I USED TO GIVE THESE GUYS WEDGIES WHEN THEY WERE LITTLE.
AND, "B," YOU KNOW, THEY WORK FOR CHEAP.
SO THAT'S A WIN-WIN, RIGHT?
IN ADDITION TO THAT, OUR FAMILY'S BEEN
IN THE WOOD BUSINESS FOR A REAL LONG TIME.
WE LIKE TO JOKE THAT WE HAVE SAWDUST IN OUR VEINS.
WE BOUGHT EACH SHARK THEIR OWN PERSONALIZED PAIR
OF PROOFS THEY CAN CHECK OUT.
WE EVEN ENGRAVED WITH YOUR NAMES IN 'EM.
THANK YOU.
THANK YOU.
KEVIN, THEY'VE GOT, UH, SPRING HINGES,
SO THEY'LL EVEN FIT BIG HEADS LIKE YOURS.
LET'S SEE.
YOU LOOK RIDICULOUS.
WE GOT HIM SOME GREEN LENSES, TOO.
DAYMOND, LET ME SEE YOURS.
OH, YOURS ARE COOL.
(laughs)
YOU GUYS ARE LOOKING STYLISH.
THAT'S ALL I CAN SAY RIGHT NOW.
PLEASE NOTE THE UNIQUENESS OF THE WOOD GRAIN.
NO TWO TREES ARE EXACTLY ALIKE, RIGHT?
MAKING NO TWO PAIRS OF PROOFS EXACTLY ALIKE.
THIS MAKES YOUR PAIR A ONE-OF-A-KIND,
HANDMADE ORIGINAL.
OVER SIX DECADES AGO, OUR GRANDFATHER
TOOK HIS SMALL WOOD SAWMILL FROM A ONE-MAN SHOW
TO BECOMING A VERY SUCCESSFUL BUSINESS.
WITH HIS EXAMPLE OF HARD WORK,
DEDICATION, AND CREATIVITY,
WE'RE PREPARED TO TAKE PROOF
FROM THREE BROTHERS FROM IDAHO
TO BECOMING A MAJOR SUCCESS IN THE EYEWEAR INDUSTRY.
(Robert laughs)
EVEN THOUGH THE MAJORITY OF OUR PRODUCTS DO.
SPEAKING OF THINGS THAT GROW ON TREES,
WE NEED YOUR MONEY TO MAKE THIS DREAM COME TRUE.
SHARKS, WHO'S GONNA BECOME PART OF THE PROOF FAMILY?
DO YOU HAVE ANY SALES?
YEAH, WE'VE SOLD A LITTLE BIT.
UH, IN THE LAST 12 MONTHS,
WE'VE HAD $433,000 WORTH OF SALES.
WOW, THAT'S GOOD.
YOU DON'T SEEM PROUD OF THAT.
WE'RE VERY PROUD OF THAT. YOU KNOW, IT'S, UH, IT'S...
BUT YOU'RE KIND OF, LIKE, "OH, GEE, SHUCKS..."
WE GOTTA BE HUMBLE. WE'RE FROM HUMBLE BEGINNINGS.
WE'RE FROM IDAHO. WE'RE HUMBLE BOYS.
YOU SHOULD BE PROUD OF THAT. HOW DID YOU SELL THAT?
$433,000-- HOW DID YOU SELL THAT?
GRASSROOTS MARKETING. UH, WE'VE GONE TO TRADE SHOWS.
AND, UH, IT REALLY COMES DOWN TO THE PRODUCT REALLY SELLS ITSELF.
WHAT DOES IT COST TO MANUFACTURE
THE CASE, THE GLASSES, THE LENS?
WHAT IS YOUR--YOUR COST?
THE COST WITH THE PACKAGING AND THE SUNGLASSES IS $14.
WHAT DO YOU SELL IT TO A RETAILER FOR?
AROUND $50 WHOLESALE,
AND $100 RETAIL.
WHAT CELEBRITIES AND WHAT MAGAZINES DID YOU GET IN?
IT'S A GOOD QUESTION.
WE'VE BEEN ON, UH, SNOOP DOGG'S FACE,
BEYONCE, KELLY ROWLAND...
AND THEY ENDORSED THEM?
WE'VE GOTTEN TWEETS-- WE DON'T SEND THE PRODUCT OUT
AND SAY, LIKE, "HEY, WILL YOU WEAR THESE AND ENDORSE US?"
IT JUST HAPPENS.
WE'VE HAD A BUDGET OF ZERO FOR OUR MARKETING,
BUT WE HUSTLE A LOT.
WOOD IS EXTREMELY HOT RIGHT NOW.
YOU'RE ABSOLUTELY RIGHT.
EVERYBODY'S DOING CHAINS, THEY'RE DOING WATCHES.
SO YOU GUYS ARE THE OFFICIAL "WOOD GUYS"?
WE'RE THE WOODIES, YOU KNOW? WE'RE THE WOOD BROTHERS.
OH. PLENTY, YEAH.
WHAT WE'VE REALLY STRIVED TO DO
IS REALLY BUILD A BRAND AROUND THE PRODUCT.
TANNER, TELL ME ABOUT THE LOGO.
WHAT'S THE SIGNIFICANCE? HOW'D YOU COME UP WITH THAT?
REALLY, WHEN WE STARTED PROOF,
WE ACTUALLY WANTED TO GIVE BACK IN WHAT WE DID,
AND SO WE'RE WORKING ON BUILDING AN EYE CLINIC IN INDIA.
AND SO PART OF OUR SALES THAT WE HAVE,
WE--WE DONATE TO THIS EYE CLINIC IN INDIA.
FOR US, THE IDEA BEHIND THE BIRD LOGO
IS EVERYBODY HAS WINGS TO FLY.
OH.
TO CATCH FLIGHT.
IT'S NICE.
$433,000 LAST YEAR.
WHAT DO YOU THINK YOUR SALES WILL BE THIS YEAR?
I THINK WE'RE GONNA DO ABOUT $850,000 TO $900,000 IN SALES.
ON THE $433,000 THAT WE'VE SOLD,
$150,000 IS PROFIT.
WHAT WE'RE DOING, REALLY,
IS PUTTING A LOT OF THE MONEY BACK INTO INVENTORY.
I MEAN, I'M NOT TAKING A SALARY,
AND THESE TWO GUYS ARE WORKING--
I MEAN, THEY COULD MAKE MORE MONEY
WORKING AT McDONALD'S, REALLY.
I HAVE A FULL-TIME JOB.
I WORK IN OUR FAMILY'S BUSINESS,
IN THE WOOD BUSINESS FULL-TIME.
YOU KNOW, I'VE SOLD MILLIONS OF DOLLARS OF GLASSES.
WE'RE BIG FANS, YEAH.
AND I'M PARTNERS WITH A LARGE COMPANY THAT MAKES SUNGLASSES.
AND I'M AFRAID IT'S GOING TO BE A CONFLICT FOR ME
WITH THAT PARTNERSHIP.
AND AS MUCH AS I LOVE YOU GUYS,
I'M GONNA HAVE TO BE OUT.
OKAY.
WHAT ARE YOU HERE LOOKING FOR
TO GET TO THAT NEXT JUMP-OFF POINT?
WHAT WE'RE REALLY LOOKING FOR IS MONEY FOR INVENTORY.
WE ACTUALLY HAVE A SMALL PROBLEM--
I DON'T KNOW IF IT'S A PROBLEM. IT'S AN OPPORTUNITY--
WHERE ONE OF OUR BIGGEST RETAILERS
HAS COME TO US, AND THEY WANNA EXPAND WITH US.
WE'VE GOTTA GET OUR INVENTORY ON POINT.
WHO'S THE RETAILER, AND WHAT'S THE ORDER?
PACIFIC SUNWEAR.
IS THE--
WE INITIALLY STARTED, UM, IN FIVE STORES.
AND WITHIN TWO WEEKS, THEY GOT BACK TO US,
AND SAID, "HEY, WE'RE GONNA DO TEN."
AND THEN THEY JUST RECENTLY GOT TO US LAST WEEK
AND SAID, "HEY, WE NEED TO OPEN--OPEN 50 STORES
FOR THE HOLIDAY SEASON."
AND THAT EQUATES TO AN ORDER OF OVER $200,000.
WOW.
YEAH, BUT, GUYS, WHEN YOU'RE TURNING YOUR SALES
AT A RELATIVELY SLOW RATE,
YOU CAN SLOW DOWN YOUR CUSTOMERS,
WHICH YOU'VE BEEN ABLE TO DO.
BUT ONCE IT STARTS TO SELL,
AND THERE'S OTHER PEOPLE KNOCKING ON THE DOOR,
AND THEY'RE SAYING, "GUYS, IF YOU CAN'T HIT THIS ORDER
"FOR 150 PAIRS FOR A THOUSAND STORES.
YOU GOT A PROBLEM.
WHAT ARE YOU GONNA DO?
MAYBE THE ANSWER TO THAT IS
STRUCTURING A DEAL WITH ONE OF YOU
WHERE YOU SAY, "OKAY, YOU HAVE--YOU HAVE ACCESS
SO WHAT YOU'RE SAYING IS,
AND FREE SUNGLASSES FOR LIFE.
AND SUNGLASSES FOR LIFE?
YEAH, BUT THEY'RE NOT SAYING THAT, MARK.
I LOVE THE SUNGLASSES,
BUT I'M OUT.
THANKS, MARK.
IF YOU WENT TO GENERAL RETAIL,
LIKE A COSTCO, DOES THAT KILL THE BRAND TODAY?
I-I WOULD SAY SO.
I MEAN, AT THE BEGINNING, WE DIDN'T WANNA GROW SUPER FAST.
(Daymond) THE GOOD NEWS IS THAT IN A DOWN ECONOMY,
WHERE APPAREL AND EVERYTHING IS HORRIBLE...
OH, FOR SURE.
YOU GUYS ARE ACTUALLY GETTING INTEREST FROM PacSun, RIGHT?
SO THAT'S GREAT. YOU'RE COOL.
I'VE HAD A LOT OF COOL COMPANIES.
HEATHERETTE WAS MY MOST FAMOUS COMPANY
THAT I'VE OWNED THAT WAS REALLY, REALLY COOL.
BUT THE PROBLEM IS--WAS ALL THE COOL BRANDS ARE BROKE.
MOST PEOPLE WOULD SAY,
"I DON'T WANNA EVER BE IN WALMART."
I'M DYING TO BE IN WALMART.
UM, SO WE WOULDN'T HAVE THE SAME VISION.
I WISH YOU LUCK. I'M OUT.
THANKS, DAYMOND.
WOW. THE COOL, HIP...
I THOUGHT YOU'D BE ALL OVER THIS.
COOL AND A PROFIT ARE TWO DIFFERENT THINGS.
THAT'S TRUE.
WELL, HERE'S SOMETHING I'LL THROW OUT AT YOU--
I'LL GIVE YOU THE $150,000 FOR 25%.
I WANT $2.50 PER ORDER...
UNTIL I GET MY CAPITAL BACK.
AND THEN IT DROPS TO A DOLLAR.
MR. WONDERFUL IS ALSO THE UNDERTAKER.
I DON'T WANT TO FUND INVENTORY WITH EQUITY.
I WANT MY EQUITY BECAUSE I'M GETTING INVOLVED
IN A BUSINESS I'M GONNA BE WITH FOR A FEW YEARS.
THAT WAY, I GET A CONSTANT, YOU KNOW, RETURN OF MY CAPITAL.
I'M A QUARTER-PARTNER WITH YOU GUYS,
AND I'VE FUNDED THE BUSINESS.
ALL RIGHT, SO THERE'S AN OFFER--
YOU GET THE $150,000 TODAY,
THAT'S GONNA FILL ONE ORDER.
WHEN YOU WAKE UP TOMORROW, WHAT'S THE PLAN THEN?
YOU GOTTA BE VERY CAREFUL ABOUT TAKING
ANYTHING OFF THE TOP OF YOUR GROSS,
AND THEN PAYING IT OUT TO SOMEBODY AT THIS POINT.
WHAT IS THIS, "ADVICE TANK?"
OR ARE YOU GONNA MAKE 'EM AN OFFER?
SO I'LL GIVE YOU THE $150,000 FOR 25%.
NO ROYALTY, BECAUSE THAT'S RIDICULOUS
AT THIS POINT IN YOUR COMPANY.
♪♪♪
THREE SHARKS ARE OUT.
KEVIN AND ROBERT HAVE EACH OFFERED THE DAME BROTHERS
$150,000 FOR 25% OF THEIR COMPANY.
HOWEVER, KEVIN ALSO WANTS A ROYALTY
ON EACH PAIR OF GLASSES SOLD.
WELL, GUYS, YOU GOT TWO OFFERS ON THE TABLE.
YEAH.
AND YOU HAVE SHARKS FIGHTING FOR YOU.
LET ME--SO IT'S $150,000
I'LL GIVE YOU $150,000 FOR 25%.
ROBERT'S DEAL-- THAT'S IT.
MINE-- I GET $2.50 PER ORDER
UNTIL MY CAPITAL IS RETURNED,
THEN IT DROPS TO A DOLLAR.
HOW IS YOUR ORDER BETTER THAN ROBERT'S?
IT'S ALWAYS BETTER WHEN YOU HAVE ME.
DIFFERENCE BETWEEN MR. O'LEARY AND I--
I DON'T SHUFFLE MONEY AROUND ON WALL STREET
AND TAKE A FEW BUCKS.
I BUILT A $100 MILLION BUSINESS IN RECORD TIME.
MR. WONDERFUL KNOWS THE LIFE CYCLE OF CASH.
WE DON'T KNOW WHAT'S GONNA HAPPEN TO THIS THING.
IN MY STRUCTURE,
I GET MY CAPITAL BACK IN ABOUT 14 MONTHS.
LOOK, GUYS, I'M NOT--I'M NOT REALLY WORRIED
ABOUT GETTING MY CAPITAL BACK TODAY.
I THINK A REAL INVESTOR
WORRIES ABOUT GROWING THE COMPANY.
I KNOW IF YOU GROW THE COMPANY,
AND WE HAVE A SUCCESSFUL COMPANY,
WE'LL ALL GET OUR MONEY BACK.
TO--TO PUT IN AN INVESTMENT AT THIS POINT,
AND YOUR PRIMARY REASON AND WORRY IS,
"HOW DO I GET MY FEW PENNIES BACK ALONG THE WAY?"
IT'S--THAT'S RIDICULOUS, TOO.
(laughs)
YOU GUYS SHOULD BE TAKING SOME OFF THE TABLE EVERY MONTH,
THAT'S RIDICULOUS!
HE DOESN'T UNDERSTAND THE CYCLE OF CASH.
LOOK, I-I KNOW HOW TO SCALE A BUSINESS.
I KNOW HOW TO GROW IT QUICKLY.
THE MORE SUCCESSFUL YOU ARE,
THE MORE CAPITAL YOU'RE GONNA NEED.
THAT'S THE CHALLENGE OF INVENTORY-BASED GROWTH.
ANYWAYS, I'VE MADE YOU AN OFFER.
WHAT DO YOU THINK ABOUT IT?
WE APPRECIATE THE OFFERS, AND...
LET US--LET US MAKE A PHONE CALL.
AND, UH...
WE'LL REGROUP HERE A SECOND.
THANKS.
(whistling)
I REALLY LIKE THEM.
THEY'RE GONNA BE TOO COOL FOR SCHOOL.
THIS IS A RIDE-THE-WAVE BUSINESS.
HEY, POPS. HOW WE DOING?
Hey, Brooks, how are ya?
GOOD I'M HERE WITH TANNER AND TAYLOR,
AND, UH, WE'VE GOT TWO OFFERS ON THE TABLE
THAT WE WANTED TO GET-- GET YOUR OPINION ON.
Ah, great. Congratulations.
THANKS.
I THINK THEY'RE ON TO SOMETHING. I THINK THIS IS A HOT WAVE.
YOU RIDE IT FOR A WHILE, AND YOU HOPE YOU FIGURE IT OUT.
I WOULD NEVER DO THIS DEAL
WITHOUT MY CAPITAL BEING RETURNED, EVER.
BOY, WHAT ARE THEY GONNA DO?
The advantage of taking on a partner
MM-HMM.
and the expertise is good.
Obviously, the downside is you dilute your ownership.
APPRECIATE IT, POPS. LOVE YA.
We love you. Bye-bye.
SEE YA.
ALL RIGHT, LET'S GO.
WELL, WE TALKED TO THE OLD MAN.
YOU KNOW, HE GAVE US SOME GOOD ADVICE.
WOULD EITHER OF YOU GUYS BE WILLING TO--
TO UP--UP THE AMOUNT?
'CAUSE, I MEAN, YOU'RE BASICALLY VALUATING OUR COMPANY
AT $600,000.
WE GOT $433,000 OF SALES TODAY.
I THINK OUR COMPANY'S WORTH MORE THAN $600,000.
NOW YOU'RE GETTING SMART.
OUR GRANDPA STARTED WITH NOTHING.
I MEAN, THE GUY USED TO BE A TRUCK DRIVER.
HE WOULD MOLD WOOD,
AND THEN TAKE IT TO CALIFORNIA ON THE WEEKEND,
AND THEN FLIP BACK AROUND AND MOLD WOOD ALL WEEK,
AND THEN TAKE IT BACK DOWN. SO HE'S JUST A HUSTLER.
HE'S ABOUT BUILDING THE BUSINESS.
OUR DAD IS THE C.E.O. OF THE COMPANY TODAY,
AND OUR--OUR FAMILY IS ABOUT BUILDING BUSINESS
AND SUPPORTING PEOPLE.
I MEAN, OUR FAMILY BUSINESS, WE HAVE...
(voice breaking) 17... 1,700 PEOPLE
THAT... (laughs)
1,700 PEOPLE THAT WE SUPPORT.
AND SO, YOU KNOW, WE STARTED OUT WITH THREE PEOPLE,
AND WE HAVE SEVEN PEOPLE IN OUR BUSINESS,
AND WE WANNA... MAN, I DON'T KNOW.
WE'RE ABOUT MAKING, UH, MAKING THIS THING GO.
AND WE WANNA BUILD IT WITH A GOOD PARTNER
THAT SUPPORTS US AND WANTS TO SEE THIS THING BE SUCCESSFUL.
MAKE A COUNTEROFFER.
THAT'S WHY IT'S CALLED A "SHARK TANK."
UH, ROBERT, WOULD YOU BE WILLING TO, UH,
GO TO $200,000 FOR 20% EQUITY IN THE COMPANY?
I THINK THAT'S A FAIR VALUATION OF OUR--
OF OUR COMPANY AT THIS POINT.
SO YOU WANT HIM TO UP HIS CASH
CORRECT.
AND WE'D ALSO LIKE TO KIND OF UNDERSTAND
IF YOU'D BE WILLING TO HELP US GOING FORWARD
GETTING FINANCING IF--IF NECESSARY.
WELL, UH, YOU'VE ASKED FOR TWO CONCESSIONS FROM ME--
MORE CASH, LESS EQUITY.
OF COURSE I'M GONNA HELP YOU FIND THE FUNDING.
OF COURSE I'M GONNA HELP YOU WITH ADVICE.
I'M GONNA STICK TO THE $150,000 AND 25%.
OKAY. WHAT DO YOU GUYS THINK?
♪♪♪
I THINK--I THINK WE'RE GONNA HAVE TO PASS ON THE OFFER.
(Kevin) OH.
YOU KNOW, I WAS ABOUT TO GET UP AND SAY,
"THIS IS GREAT. WE'RE GONNA BUILD SOMETHING."
I WISH WE WERE DOING THAT. I WISH WE WERE DOING THAT.
'CAUSE WE SEE THAT YOU HAVE A LOT OF PASSION
FOR WHAT YOU DO,
AND--AND REALLY APPRECIATE THE OFFER,
AND, HONESTLY, FLATTERED AND HONORED
TO--TO BE WITH YOU GUYS.
(chuckles)
WE ARE. WE ARE SURE.
GUYS, YOU LET GREED CLOUD YOUR VISION.
WE APPRECIATE IT. THANK YOU.
(Lori) GOOD LUCK.
(exhales and groans)
COULD HAVE HELPED THOSE GUYS.
THAT'S A TRAGEDY.
ROBERT, THEY SAVED YOU
FROM YEARS OF PROBLEMS WITH THE COOL-GUY SYNDROME.
I REALLY WANTED TO WORK WITH THOSE GUYS.
I THINK WE COULD HAVE BUILT SOMETHING GREAT.
WE BELIEVE IN BUILDING BRANDS.
IT'S NOT ABOUT-- ALWAYS ABOUT THE MONEY.
IT'S NOT ALWAYS ABOUT DOING THE DEAL
AND HAVING THAT PARTNER WITH-- YOU KNOW, THAT'S--THAT'S FLASHY.
IT'S ABOUT STAYING TRUE TO WHO YOU ARE