Online to Store

A summary animation of a few online to store case studies conducted by Google and research partners to illustrate the impact online ads have on offline sales.

>>Male Narrator: Marketers want to know, does online advertising influence in-store sales? We tested the impact of online ads with some of America's most well-known brands. Here's what we found. Quaker wanted to help reinvigorate sales and give consumers new, creative ways to enjoy oatmeal. They teamed up with Good Bite and Deca to create a home on YouTube, complete with videos from top food bloggers and a community recipe contest. Consumers who saw the ad bought nine percent more Quaker oatmeal and eight percent less private label. Here's another example. Manufacturers and retailers often rely on circulars to promote products and drive sales. HP wanted to apply and test this concept online. Google and HP developed a digital co-op campaign. When a search for certain computer themed words was entered, an HP branded page on retailers' websites appeared. By targeting qualified customers, HP saw high return on investment. For every dollar HP spent on search media, five dollars and 30 cents in sales was made. Proof points now connect online advertising to in-store action.