Rit on Tv - Jacobs on jobs, part 2

>>ANCHORS: He changed the way we communicate. The passing of Apple co-founder Steve Jobs has people everywhere reflecting on his genius. Norma Holland joins us live from the Rochester Institute of Technology with tech guru and professor Steve Jacobs. Norma? >>REPORTER: Yeah, good morning, guys. We're here at RIT at the Center for Student Innovation, a place that hopefully will churn out another person, maybe, like Steve Jobs. There will never be another Steve Jobs. That is for certain, and this morning we're here with Steve Jacobs, a professor here at RIT discussing the way he changed everything. We're looking right now, this is just an example of design and how he loved, Steve Jobs, loved design. Look at this computer. This is a computer screen and hard drive all in one, of course. And just look at the variation. I mean, this is cool to look at. People want that. They want that. He added color, he added design and made it important in objects that you desired, not only object that you used. But he also changed entertainment. Think about it. Pixar, right? >>STEVE JACOBS: Yep. So through Pixar, in his hiatus from his Apple years, through Pixar he really helped drive computer animation, and computer communication is ubiquitous at this point. >>REPORTER: It's what you teach here at RIT. >>STEVE JACOBS: We have a whole school that teaches it here. We have graduates who have worked on Cars and all those films, really driven that technology there. The whole idea of downloaded media, the podcast, all of that stuff. We had Napsters, right, previous to Apple, but Apple was the one, and Jobs was the one, who convinced major media to go for it. And really the podcast idea, the downloadable either home produced or commercially produced media to go, was really Apples triumph in terms of getting that to be ubiquitous. >>REPORTER: And that's what we do in our business. We want people, of course, to download our stories, read them on their phones and their smartphones. So he really helped even how I do my job as a journalist. And let's be honest, the whole Steve Jobs Beatles thing. I mean, he convinced them to put their music on iTunes to a degree. Not all of their music is on iTunes. We thank you so much for taking time out with us, and hopefully we'll talk to you more later on so that we can interview you later. So there you have it. I can you ever sum up a life like Steve Jobs'. You can't, but the hope is there is someone out there who can come up with great ideas in the future, and that's the hope, I guess. And maybe they'll come from Rochester. You just never know. >>STEVE JOBS: Maybe it will be an RIT Tiger. >>REPORTER: [laughter] A little shameless plug there, and I like your Steve Jobs outfit this morning. I really do, I appreciate it. Thank you for taking the time, Steve. >>STEVE JACOBS: Always a pleasure, Norma. >>REPORTER: All right, reporting live at RIT, Norma Holland, back to you. >>ANCHOR: All right, Norma, thanks.