Advertisers are not thinking radically enough -... - Jaron Lanier Quotes
Jaron Zepel Lanier is an American writer, computer scientist, and composer of classical music. A pioneer in the field of virtual reality , Lanier and Thomas G. Zimmerman left Atari in 1985 to found VPL Research, Inc., the first company to sell VR goggles and gloves. In the late 1990s, Lanier worked on applications for Internet2, and in the 2000s, he was a visiting scholar at Silicon Graphics and various universities. Lanier has composed classical music and is a collector of rare instruments; his acoustic album, Instruments of Change features Asian wind and string instruments such as the khene mouth organ, the suling flute, and the sitar-like esraj. Lanier was the director of an experimental short film, and teamed with Mario Grigorov to compose the soundtrack to the documentary film, The Third Wave . In 2010, Lanier was nominated in the TIME 100 list of most influential people.
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Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
