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We tend to work with the small to mid-size brokers – the larger brokers across the
country. We believe that there’s a set of borrowers who always want and need that broker
assistance in getting a loan. We want to be there to serve that customer and create good
value for that customer, and more importantly serve that broker. We want to help the broker
have a very good customer experience with us, AFR, on a business to business environment
as well as a customer and consumer to business environment
One of the most exciting products that we offer for our small and mid tier clients is
on demand processing. It allows our client base to continue to grow their business and
not have to worry about the ups and downs of their talent pool or their processing staff
that they need You know you’re the loan officer the processor
– you’re doing it all. Maybe you want to look into ondemand processing where we
can process for you It also allows our clients to be able to take
on the more challenging products, some of the niche products that we offer, that may
not be familiar to a processor who’s been in the industry for 5-10-15 years. This really
gives the broker the opportunity to play against the big boys or play against the larger correspondent
lenders. And they can really leverage AFR as a sounding board to answers any questions
that they have on the technical side- which ultimately results in a better client experience
one of the things that I love about afr is all of the diverse programs that we offer
here. And with that we also have to be a resource for our partners. We need to be able to provide
them the education and the tools via training and also scenario desk and all this additional
help to be able to give our partners the confidence to be able to originate these loans.
Having a team structure and assigning an escalation 800 number and that escalation email to each
team has given our clients that extra resource for a loan they might need a little more TLC
on. The good thing about AFR is that we have flexibility
to fit whatever your company’s needs are. Whatever the fit is, we can provide all those
different options for whatever you need.