Catching up with Blackmagic Design at Bvexpo 2014

Blackmagic Design is one of the sponsors on my trip here to BVE 2014 in London and I want to give you a chance to understand a little bit more of the strategy that Blackmagic Design is going through as they've expanded their product line I'm talking with Stewart Ashton who is the director for EMEA which is Europe Middle East and Asia and Stewart is, let's just say he knows a lot about what Blackmagic is doing Stuart, welcome. Glad to have you with us. Hi thank you for having me again. Is there anything new with the show? Nothing new. Nothing new but what this is an opportunity is for everybody who, in the UK, has not seen these products from IBC and NAB Really to get that such and feel experience. Being able to get close to the products. Being able to see how they work and ask all those Blackmagic guys really, what these products actually do. You have to understand that this is about, just about two minutes before the show closes. The booth is packed. Earlier today there were so many people standing in a booth with couldn't even record the interview without being about five booths away so to say people are getting their hands on is a relative. They're crowded around the booth just to be able to see some of the products that are here What's been some the most popular stuff. Well I think, I think for us we look at the color correction, we look at a time, we look at the cameras. Those are three areas they are showing a lot of interest to our customer base and for all these users out here The UK's a very creative space with a lot of very interesting projects going on at the moment and I think that when people are starting to look at our ultra HD workflows it's really starting to capture their imagination about where 4k can fit within their day-to-day You finally started shipping the cameras The most recent is the 4k camera. Why the 4k camera? What does it do? What makes it special? Well I think that the first thing with this camera is is that anybody whose experienced working with the 2.5K Blackmagic Cinema Camera will experience these fantastic wonderful looking images and also a camera that is so diverse, so diverse but yet easily utilized with many different third-party accessories and interchangeable lenses it really gives you the complete package The 4k camera is the same form factor the same weights but the main differences are it's got a super 35mil sensor It's also got a global shutter and it's got 12 stops of dynamic range with 60 guess the eye output. So what you're getting here for less than two thousand pounds or less than $3000 is a hell of a camera with a lot of features a great opportunity to work with all those beautiful lenses and see you already own and what codec doesn't use for recording so you can you go to record in progress in the prior shd your progress Paul K but also as well as going to be released for a lot officially lost was cinema DNG role as well was so anybody wants to work on a roll file type I'm can actually utilize like kodak has well I was just reflecting over the last five ten years and black magic has been around it started with doing capture cards and then all of a sudden it seems to explode in a lot of different areas watch the strategy driving behind the products which are coming up with why so many in Washoe wildly different I think this has been a fantastic response fantastic roller coaster ride i mean i i look at the experience so we had within one magic over the last few years and and some the successes we've had this been it's been a great great opportunity for us to really really help our air is the industry where there was a demand I think that when you start with capture cards you you really focusing on the area that you're most proficient at which was the post production area and then with acquisitions lied when she was all um and office acquisitions with the 8m production switchers and then obviously more recently was sent I'll what does it start to open up your imagination into all these new areas are you keen you can take that and existing technology and just emphasize it'll make it slightly better also as well drop on this attitude that we've got as well of I'm answer that the entry a barrier railey which is making sure this most affordable for everybody I think that one the greatest challenges are you having any business when y'all make why we are manufacturing products is not you set the price too high and that means that nobody ever really get the opportunity to work with that perot's we very much hold in value the quality on the accessibility and obviously that cost and I think that's what was work very well for Israel wanna problems that you've got when you start to diversify wildly issue outside your comfort zone Anderson chance to stop falling to the crotch and I look at the the shipping delays with the commerce is a classic example there was something new for the company and some other cameras took a whole lot longer design and release them were conducted you run the risk I'll to me too much into any different areas in too many plates bulging at the same time should I don't think is so much about china balance too many plays I think it's about making sure that the quality level up what you produce is always at the highest possible level arose as a as a manufacturer what we don't want to do is deliver parts out since the market with with substandard quality you know he can be shouted out thousand times because something's a month or two delayed and people can be knocking on your door saying when you gonna deliver it well we owe all we owe our customers and we are so ourselves the right ensured up we deliver what we said we were gonna deliver and which commits delivering a quality and furrows you know sometimes have to take the rough with the smooth sometimes has been delays but most importantly for us is that we don't deliver a product that is not what we said we were gonna deliver are you doing anything new for an AB this year I'm sure there may be some things it maybe even trust by nobody will know I won't tell a soul you can just whisper in my ear what you're gonna do amor I think he was gonna be greater than AB this year is that people who follow up on my cheek along that the last few years know that one magic an AB is got bigger and bigger and bigger as a love our announcements have been craving crazy announcements a I think perot's every time that we week-old ok so April and we look an AB we get a bit of a factor it sends a tingle down the spine and make sure things yourself you know is is this ever gonna love everything that we do I'd love to tell you what's going to happen to say was gonna be new I'm not gonna let me let you ain't a little I for people a lot more information about the wide range of products a black magic has available working to go on the web we'll all love our information about the parties can be found at WWW dot blot Mudgee design dot com other website you'll see all the information about age the parts individually but also the hormone there as well where you can share and communicate with other people and if anybody ever wants to speak with an evolve our team you know where I was a trade shows those can be contactable via phone or email was willing to listen to that comments that those are people have so that we can improve in make-up artist *** ohtake dust in