Video Interview Chief of Noise @ Tribe of Noise

My name is Hessel van Oorschot And my SPARK is applying open source concepts and licensing models on a closed industry the music industry. I am the CEO and co-founder of Tribe of Noise the online music community connecting composers, songwriters and musicians with businesses. The reason we started Tribe of Noise was based on a very basic need. We were working on a video production, in need for some great music, and run into a very traditional, non flexible music licensing industry. How difficult would it be to come up with a model where musicians can connect directly with businesses in need for great music! From the first moment on we were convinced to start with musicians on one side business clients on the other side and have a close look at the necessity of the traditional "middle men". Rethinking the business model from scratch means we can add value to the music industry. The added value for musicians? First of all we are Tribe of NOISE so we will help you to gain exposure: NOISE and secondly, since we shorten the value chain the percentage of the revenue we share is much higher than artists traditionally would get. Every single song sent to us by a musician will be listened to and tagged by a human being. Tagged by our professionals, for instance perfect to sync with a game, video production, brand campaign, or license to a retail store. The tagging procedure by our pro team allows customers to search our database with ease. We have some great business cases like the one for a Dutch chain of jewelry stores. They are broadcasting our music in their stores and besides the money generated they facilitate a new "stage" for our artists. We are the missing link between companies who say it's difficult to team up with artists directly, and musicians who need some coaching. Teaching them it's not just about fans, or selling some merchandise at a gig. But think again! your music adds value to commercial projects like music in video productions, advertisements, games.. and that's exactly the reason.. to team up with Tribe of Noise!