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So the customer's calling you, but I promise you, most call centres are blind.
They see nothing, except the script that supposed to talk to the customer
about. So I say, 'I'm seeing on your own website,
20 percent different price on that. They say, 'Well I'm sorry I can't help you,
I can't see that price.' 'Well, I've got
18 of your competitors websites, open right now
because I have my portable,my iPad,
my iPhone, my blackberry, I'm on
watching TV, I'm texting my friends,
I'm on Twitter, and all of this information is coming
and I'm talking to you, and all you can see is the script
you have to read.' Put your hands up if you get really annoyed
when you get through, to let's say, the electricity company
and they have stolen your money, 3 times this month.
Okay, and you get through to the electricity company and it says,
'Press 1 for Accounts. Press 2 for more accounts.
Press 3 for Sales. Press 4 if you have no idea
what to press.' Put your hands up if you find that
makes you really angry. Put your hands up, if you think,
that people who install such systems should be put in prison
and sent to Siberia?' So we understand...
okay, now I'm sorry to say this, you know what's coming next.
Put your hands up if your company has such a system.
Come on!
I know you all do. What happens?
What happened was you forgot what it feels like to be a customer.
We spent too much time feeling what it's like to be a manager. I'm just saying
let's take off the glasses of being a manager,
remember what the glasses are like to be a customer,
and try to imagine how it feels. Because now we've learnt, that the fastest way
to make your customer annoyed is to make them wait for more than five seconds
for anything.