Luxury Ecofashion • Giulia Rien à Mettre #greenaddict

I am Giulia Mazzer, designer of the brand Giulia Rien à Mettre The brand is quite new, it started about an year and a half ago It is the first real ecological Italian brand Italy was my first marketplace Some shops were enthusiastic about it Sincerly I have to tell you that the "eco" tag Sometimes is considered a plus But sometimes it is quite scary for Italian buyers On the contrary, in foreign countries, they are generally more aware about this Maybe because this trend started sometimes earlier For istance, this morning came a buyer from a shop in Bolzano [Trentino Alto Adige] Who was very interested in my dresses It is also to be said that fashion Despite of other business sectors like food or agriculture That started converting to bio a long time ago Same could be said for the green energy business The truth is fashion is made of dreams So fashion designers should create dreams People are not concerned about the production process of dreams One of the most powerful means of communication for my brand is publishing: magazines, newspapers and so on For example Vogue started a new section of its site Devoted to ethical fashion and eco brands Also Marieclaire dedicated to it an issue in February This kind of communication is paramount as it is very popular I have a blog, although I don't have time enough to manage it I do everything from choosing fabrics to designing models... We have MADE IN ITALY certificate Every dress delivered to shops has a specific tag Showing a tracking code that can be used trhough an online tool To check where the textile of your dress comes from Where exactly it has been manufactured etc I think this makes my collection different My source of inspiration is constantly changing I like movies, especially old ones, black-and-white filmed I think the Nouvelle Vague has been one of the most influent periods on style Characters were so classy A timeless elegance Often they say I am sort of a nostalgic person Nowadays it is quite a mess here and there Everything is so over-valued and over-produced I think all this might be slightly excessive