Genki Rockets is a musical and visual project created by digital media specialist Tetsuya Mizuguchi and music producer Kenji Tamai. The face of the project is a fictional 18-year old named Lumi, who exists in the year 2037. Biographical information for Lumi states that she was born on the International Space Station on September 11, 2019; she was the first human born in outer space, and she has never visited Earth. Lumi is portrayed in visual media by singer Rachel Rhodes.