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Cost Containment by Gene Constant Note: click on the URL shown above to download
your FREE copy. PDF file format.
Cut costs without cutting staff. Make your business lean and green without limiting your
costs, to get the most out of service contracts, and to minimize freight costs. This book will
take you through the maze of cost containment step by step.
While cost containment is not as seemingly glamorous as sales or product introductions,
cost containment is going to be a primary factor in both profitability and customer
satisfaction, during the foreseeable future. Having been overlooked by most firms, the
management of all expenses will eventually result in lower cost of product to customers,
increased wages for employees, increased earnings for owners, increased sales, and greater quality
of goods and/or ser-vices offered. In fact, whether your support overhead can be traced
to facilities maintenance, capital equipment, or supplies, your cost of sales could be reduced
by a range of 10% - 50%! Facilities managers and manufacturers should be looking at Total
Productive Maintenance (TPM) as a means of getting to the 50% level. For almost all firms,
profitability could easily double by paying attention to cost containment.
THE 4 W'S OF COST CUTTING Why - In an uncertain economy, which presently
the United States and the rest of the world are in the midst of, it is difficult to increase
sales. Sales are difficult to increase, whether you are a CPA firm or a manufacturer, due
to fierce competition and reduced demand. An increase in sales during this sluggish
economy can usually be obtained only by lowering prices.
As it is difficult to grow the business by increasing sales, a loss of business is likely
if prices are raised. You cannot increase prices, because customers can and will go
elsewhere to buy. Customers are not loyal to firms, but are very loyal to genuine value
and are very price conscious.
Caught between a rock (minimal or no increases in sales or prices) and a hard place (tax
increases, health cost increases, wage increases, materials increases), your margins are getting
slimmer by the month. For many firms, it has become difficult, if not impossible to generate
the profits from which to pay rent, taxes, and salaries. Many firms have already done
the obvious staff cutting and have no one left who are not vital to the running of the
business. These man-agers are faced with an ugly decision of determining which portion
of their business they can do without or with less, be it a reduced accounting, maintenance,
or sales department. That decision must be made with the knowledge that a further erosion
in customer satisfaction, sales and/or profit could result. Obviously, the firm will suffer
from reduced morale and productivity. Further reductions would harm the business.
What - The accurate and timely recording of data, processed into meaningful information,
will give managers the proper tools. Coupled with the knowledge contained within the concise
chapters of this book, the process or result, will be more informed decisions by managers
in the area of support expenses.
Where - Cost cutting should be evaluated at every level of a business. It should start
with the top of the organization on down, AND from the bottom of an organization on
up. When the profits of a firm are spent unnecessarily, it means that dollars are forever lost and
cannot be made available for wages. An incentive plan to save should be introduced. Shared
sacrifice should be rewarded, and not merely pocketed by the owners. If employees agree
to implement a plan to reduce a popular but unnecessary expenditure, they should be given
a percentage of that savings. Incentives yield results. Within an in-centive based environment,
friendly competition oftentimes results between departments. A newsletter or other means of
communicating the cost-cutting achievements of others should be utilized. No act should
be too trivial to be recognized. Of course, senior managers receive more perks and earn
more, so they have more to give. Switching from paper cups to a person's cup from home,
should receive just as much notice as when the senior manager gives up plants and/or
flowers or the company car.
When - The time to act is now. Even if your firm is doing great, everyone, from the temporary
staff to the owners of the firm could get used to an increase in income/earnings. Typically,
people are reluctant to change anything, until a catastrophic event happens. Then, while
putting out organizational fires, these same individuals are too stressed to contemplate
any procedural changes.
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