Divia Forum - Mika raulas, chairman of divia forum

This is an exciting, interesting and inspiring year. DiViA will soon reach its teenage years. We started in 2000, after the digital revolution. The Internet became an official advertising channel in 1996, - when we had the Electronic Commerce Institute. Then the Institute of Direct Marketing and Customer Relationship Marketing - and the related chairs were established and gained momentum. In 2000, we launched our first project, research on what digitalization means - in marketing, customer relations and business operations. It all began with a research project. Then our customers, companies, wanted to hear stories, - and examples and share good experiences and best practices. Our operation quickly developed into a discussion and case study forum, - which has been active for nearly ten years and will continue to be so. The global IBM study for chief marketing officers in 2011 - painted a pretty grim picture. “Complexity” is one of the words that stand out. How can companies learn to master the diversity and complexity - all the channels, new options, mobile devices, social media - and whatnot? Evidently, we will continue to need a forum, and a community - such as ours that brings Finnish top experts together - to learn, share stories and experiences - and discover best practices. That was the short version. Would you like me to elaborate?