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Hello and welcome, Janet Beckers here with your Wonderful Web TV tip of the week. List
building we're talking today and specifically if you have a dud list. If you've got the
list of all the wrong people then you'll never ever really going to make your business profitable.
How do you know and what do you do about it? See you inside.
Hi, this is a really common thing, people may have put all of the structures in place;
you've got something on your website that entices people to join your mailing list,
you've got your emails follow up that you're doing, you may be doing a video -- a web tv
shows such as what I'm doing here.
You're doing all the right things but your list is not buying. That's really common thing
that I see and one of the main reasons is that the messages that you're sending are
not appealing to the people who are going to spend money. Sometimes it's an obvious
thing; where you might be the person that has programs that are going to be high-priced
and you're attracting everybody to your list to on how to get some budget tips.
You're attracting people who are looking for budget, looking for free rather than looking
for something that is solving your problem but really appeals to that person who is more
likely to spend with you. So let me give you an example that may also make this clearer.
Well you're thinking,"I'm not doing that, I'm not talking about just free stuff." You're
also making your messages and your gift that you give to people to entice to come on to
your list. It's the person or your potential people you can be influencing that actually
makes the decision on whether money is spent and has influence over the decision maker.
Here's an example. Just say that you work with helping people, helping companies to
be able to have a really good team building. You might be doing things that have to do
with teams working too well together, might be something to do with conflict or personality
type. Whatever it is.
Your focus is on that team and your market is very much businesses incorporate. So let's
think about these 3 potential groups that you could be sending your messages to. One
is the actual team people, sending messages to them about different ways that they can
be getting on with their colleagues, I'm sure you can give really good content for that.
They're not the decision makers.
The extreme is the CEO or the financial officer. They're the person who actually decides if
something's going to get spent off. And the thing that they're interested in is, "will
this team building mean that I'm going to make more money?"
So you can show them to bring more money in or stop them losing money from the staff leaving
or having sick leave. They're the person that makes the money, so when you're having your
messages, it's really important that you're going to be talking about how doing this is
actually going to be saving or making money. You can see how there's a slight change. You
can tell the same tip but then talk about as if you're talking to the business owner.
Now there's also a person in the middle area which is the manager of the team. For them,
they want the team to work really well because they've got their key performance indicators.
And they really want a really functioning team so that they can then say to the CEO,
this team's working really well and they've done their job. They're the person who's going
to be able to influence that CEO to employ you or they're more likely to do more research
on team building.
You need to be talking to them so you can be saying, this particular tip here means
that the team you're managing is going to be whatever; they're going to stop having
the sick leaves perhaps. And that's going to make it so that business is more profitable.
See how those talk to those? The middle and the person who influences the decision and
the person who makes it. And you're giving the same content but you're only going to
change the messages slightly. See how that is going to attract more people onto your
mailing list to the decision because they know you get them, you understand why this
is important.
Big difference to only making the tips targeted to the actual team members. Just one simple
example for you now to go and have a look at your business and see, "what messages am
I giving? Am I talking to the decision maker here?"
Okay, I'd love to hear your comments down below. Please leave them and I'll come join
the conversation too. And if you're watching this and you're not on my mailing list, why
not? Please come and join. Especially great if you're in business already or you're ready
to wrap up and make a great influence in the world, I'd love to be able to help you so
join my mailing list. I've got lots of great ways for you to be able to get that progress
that you want. Okay, bye.