Social Media Tips for Retailers

Are you filming? Yeah. Just do it whenever you want. Shake things up. Woo, woo! [LAUGHING] That's the blooper. [LAUGHING] As an entrepreneur, it's important to be able to grow your business based on your lifestyle and the demands of the marketplace. For the past 30 years, I have been spotting trends to find business opportunities. Hi. My name is Sue B. Zimmerman, owner of SueBDo, and I want to tell you about how to grow and be flexible as a business owner. Today I am opening up SueBDo on Cape Cod for my fourth season. And every season, I assess what new displays I need to add and new merchandise so that I always have a fresh new look. Social media completely changed how I market my business. My staff and I use Instagram-- my personal favorite, because I'm the Instagram gal-- and Facebook, Twitter, Pinterest, and Foursquare with a strategy to market all my SueBDo products. You have to be online to be successful. [INAUDIBLE] --platforms as a way to create a community of people who are interested in the Cape and islands and preppy clothing and accessories. For instance, on Instagram, I can share fabulous images of all my products to multiple platforms with the click of a button. I can upload them to Facebook, Twitter, Tumblr, and Foursquare. That is why Instagram is my favorite platform. Think about your business. Do you need a change or a new way to update your product? What social media platforms do you think you should be on, Foursquare, Pinterest, Instagram, YouTube-- definitely YouTube-- or Facebook or Twitter? Decide which ones are best for your business, and invest in growing your communities there. Shake it up, get a fresh new perspective on your business. SueBDo does! Please leave a comment below and let me know how you don't shape things up for your business. Also subscribe to my YouTube channel, and be sure to come on over to suebzimmerman.com, where I share free online media tips on a regular basis, and I'd love to share them with you.