Match Type Bidding

Redweb Search. "We can help maximise your return on investment" We belive in PPC Search Marketing Make sure you utilise your match type bidding After you have pulled together a list of keywords you are looking to bid on, ensure you add them to your campaign as a BROAD and EXACT match. If you have 2 or more words in a key phrase search term, try adding PHRASE match to this too. This means that the ad will only be shown when a user searches for keywords that appear in the same order as they do within your PHRASE matched key phrase. 0:00:30.000,0:00.37.000 Negative keyword matching is very important, especially when you have lots of generic key phrases in your campaign. 0:00.37.000,0:01.01.000 If, for example you are trying to sell a range of sportswear, but you don’t sell Nike products, by using the negative key term Nike, you can ensure that your ads do not show when a user searches for Nike running shoes or Nike track suits, but does show when the user is searching for running shoes, or Reebok tracksuits. This can save you significant ad spend on unwanted clicks. 0:01.01.000,0:01.14.750 For more insight, look at the bounce rates associated with your current key phrases. If bounce rates are above 50%, it could well mean that you need to look closer at the traffic coming in to your site, particularly from your broad matched PPC terms. 0:01.14.750,0:01.36.000 If you would like more information on anything search related, give the search team at Redweb a call on 01202 779944 or drop an email to Search@redweb.com. Follow our updates at www.redweb.com/search and on twitter via @RedwebSearch