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Hi! My name is Susan Jacobs of Personal Style Image Consulting and on behalf of Expert Village,
I'm here to talk to you today about older, better but not necessarily harder to dress.
In this clip, we're going to be talking about 50 as the new 40. Research shows, and all
of you know, that never before have there been so many women of 50 years old and older
in the work place and having jobs of added responsibility. Women our out there looking
fabulous. You can't guess their age because they don't look it. They have funky hair dos.
They're investing in the right clothing. They're spending money on themselves. Spending time
and money going to the gym, going to yoga classes, looking after the family, but also
looking after themselves. What this has resulted in; we're giving those younger 30-35 year
olds a run for their money, and that's a good thing. Competition is fierce in the market
place today and packaging is everything. With that, comes the exterior. It's not that it's
all about the clothes, but the clothes are giving women a 50 and 55 and 60 the confidence
that they need because you are fabulous. You look great and we know so many things. We
have the experience and now we have the look. So 50 is fabulous; not frumpy or flirty.