10 Ways to Build The Audience for Your Google+ Page

This is Martin Shervington and in this video I'm going to show you how to promote your Google+ page in a way that gets attention from the reader that’s the right audience for your brand or your business. I'm going to use the +your life page, which is connected as well to the community, as a way of showing you some of the ways you have to build up your own company page or your brand page or could be a special cause or what have you. one of the key metrics that people tend to use when looking up at success of a brand page is how many people have circled that page. Now the reason this is important is that the more people who have circled the more likely that that’s going to increase your audience, all other things being equal. So you want to have Enough people that receive the information that allow a certain number then to be interacting on it. Really important to point out that quality is going be better than quantity though. So keep that in mind, that the nature of people you interact with is going be very important because when they add you into circles, you want them to relate to what you are doing. The other metric that a lot of people will use is the number of +1s on the page. Now the +1s are constituted from the number of people in communities, the number of people in circles, and the number of people who have +1’d the page and +1’d your site when the page is linked to your site. There are other ways to approach measuring Success, and one of those is going to be engagement. And in particular engagement in the way which moves people through a sales funnel to a point of buying whatever it is that you’re selling, even when what it is that you’re selling is ideas. Just focusing now on the +1s and the number of people that have you in Circles, it's really important that you have the following button on your website the allows people to automatically opt-in when they have a Google+ account. Once they’ve opted-in, you receive notification to say that a person has added you to Circles. So this is a phenomenal way of finding out who has interest in what you have on your website. The same will be when people add you to circles for that particular page as well. It's worth noting that the page can add in circles. It doesn't however appear that people receive notifications that you've added them in. So even though you can add an entire Circle, you can go to circlecount.com or find them within Google+ or elsewhere, people don’t know that you've added them in unless they’re already following you. And in circles, however, might will help you to target certain individuals by being able to go to their content and having a stream of content which you +1, comment on, share on a regular basis in order to get their attention so that they do follow you. So it could be useful for you to add in Circles. If you want to use a system of increasing levels of engagement resulting in increasing interactions from you as well, then you might want to set one up in this way. You can have three circles or more, and the first one is people who +1’d your post. And add them into that when they do that action. People who are commenters on your post, and you have a circle for that. or people who are sharers, and you have a circle for that. And you may decide to treat each of those sets of people differently. Also another good tip, even when a person isn't following the page, you can still + their name. And this will bring up the list. You choose the person. And they will receive a notification that you have +’d them into a post. So this is a very useful way of gaining someone’s attention even when they haven't followed the page yet. This sort of methods you want to use a little carefully, because if you use it inappropriately people are likely to mute or even block the page, and then you can’t get in touch with them in the future. Next going from your profile you can visit the page and instead of saying that you'd like to use Google+ as that page, you simply share the content from that page to the people with whom you attracted from your profile. Now if you do this it's likely you will have more people who will stop following the page, particularly if you say this is where you'll be put in certain content, and you won't necessarily be sharing it to your profile. So if they relate to that content, they’re likely then to follow that page. The next tip, if you're working again as your page, and you share to a specific community, and you can do that just in the same way as you share to public but you choose a community to which you are a member, then that content will appear from that page. And this way people will see the sort of content that that page is promoting, that page is sharing, and if they relate to it, again, they may well add you in. And another quick word of caution, if people find that that content is not relatable, the specific community in which you’re sharing it then it’s likely you’re going to get removed or even banned because people may feel it's a little bit too much like spam. But if the content is relatable then you're probably going to be fine. On Google+, people generally like to be put into circles, and a circle is a way of bringing people together around a particular theme, location, business type, or whatever you want it to be Now with the + Your Life personal development community, with the + Your Life page attached, what I did is ask people who would like to go into that + Your Life circle and many people said yes they would. Now by doing this from my profile I was then able to get attention for the page when I put the page in the circle as well. By putting it in people then added that page into their circles when they added the general personal development circle. So by engaging people around a theme, bringing them together around a circle, adding your page into that circle, sharing that circle publicly, it is likely you’ll have more followers. The next tip is to use hash times when you search. You can use keywords in order to find people who are talking about the subjects that your page is all about, or your business is all about. When you do this you'll find a potential audience for what you are posting You can engage with them and start building a relationship. Another tip is to get your consent onto the what's hot and recommended list. Now this will happen when post regularly get a certain number of +1s, a certain number of shares, a certain number of comments. And it becomes important from a followers, from a circlers point of view, is that by being on that list you will have more people that will potentially follow the page just because your post has been seen by more people. Now how do you do that is another story, but in essence looks to get as many +1s, comments, and shares as you can on your posts and it’s likely at some point it will then go over to that List. If your Google+ page relates to a business and that business has a physical location then you also have the opportunity to use Google Express. Google Express is a paid promotion of your page or your web site within a certain radius from your business. Now this can be incredibly useful to get the right people looking for what you have to your door step at the right time. This also relates to the Google concept of Z-mot. Z-mot means zero moment of truth. If you’d like to know more, go to zeromomentoftruth.com and you can download a handbook there. In essence it's about having touchpoints with people who are going to make a decision at a point in time to purchase online and the more touchpoints you have in a positive fashion, the more likely they will choose you over and above someone else. I’m putting it into my words and making a little more simple it is. But in essence every single doing as a Google+ page Will really help you to build the relationships built up those multiple touch points and enable that decision to be you as opposed to another competitive, brand, Or idea. As we've reached the end of the tips, I really want to bring out importance about that following button once more. Whether the following button is added to your website, or whether it appears in search next to your location, or whether it appears on ads, when people click it and they opt-in to the relationship, you know who they are and you can start to deepen the relationship using circle-centric methods. Please subscribe to my YouTube channel for a lot more handy hints, tips, and tricks.