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How can Cash Flow Planning get you more referrals?
Do you think your clients rush home from an appointment at your office, run over to their
neighbors house excitedly clutching their latest mutual fund prospectus or insurance
policy, eager to share about their visit with you?
We hate to burst your bubble, but the fact is a lot of financial products, no matter
how useful or important, are kind of boring and our clients don't think about them all
the time.
People don't talk to their friends or family a lot about things they find boring, or things
they don't think about frequently.
Now imagine you've just done a cash flow plan with that same client. They've learned
they'll save about $50,000 in interest, they are on track to be completely out of
debt in 9 years, they'll be able to save thousands a year towards retirement, AND they'll
still have a life while doing all this! When all is said and done the value of the plan
you created is $250,000 over 9 years.
A month goes by, they are on track, they have stopped fighting about money, their kids are
learning more about spending and asking for less as a result of your plan, and they feel
in total control of their future. That weekend, they go out to dinner with their best friends.
Do you think they talk about their latest insurance policy, or their new cash flow plan?
Just think about it, clients of any income are constantly bombarded with financial decisions,
but most of them have to do with spending, and the next most frequent decisions revolve
around borrowing. In complete contrast, most Advisors spend all of their time with clients
discussing investments and insurance. When you can help your clients manage the most
intense portion of their finances, YOU are top of mind far more frequently than if you
are the mutual fund or insurance guy.
So yes, you can get a heck of a lot more referrals when you properly implement Cash Flow Planning.
The first step to doing that is waiting for you at http://themoneyfinder.ca/advisor-training/advisor-bootcamp/