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Answer quickly:
What does this guy wearing a sci-fi character costume
and this considerably overweight cat have in common?
Both live in Japan
and both are part of a very special group of celebrities
They got famous first on the Internet
and then took off in real life
Maru in japanese means "round"
Lots of envious cats even try to copy his antics
and show up on home made videos on the Internet
But only Maru managed to charm a virtual crowd of over 6 million people
with scenes like these
Maru was even hired by an Internet service company as pitchman... better yet: pitchcat
Maru is a success surrounded by misteries
his owner refuses to show up Doesn't reveal her name and neither where she lives
All this secrecy and the cat's talent made Maru famous in Japan
First a book with his photos was released
and now a DVD, with Maru's best moments
As soon as released, it got into Japan's top sellers
This brazillian journalist studies in Japan the phenomena of the so called 'viral videos'
which passes from one person to another and spreads through the Internet
in an uncontrollable way... like a virus
If you pick the most watched videos all of them have some points in common
I like to stress the laughing point A humor video has high chances of having success
Something that is uncommon that breaks the boundaries
This is how english Danny Choo reached virtual glory
He tells us that one day he decided to get out on Tokyo streets dressed like this
and then started dancing His wife recorded it and posted on the Internet
Danny has today 2 million and a half faithful followers on his website about characters from animation and comics
opened his own Internet company and even became pitchman for one of the largest photographic camera manufacturers in the world
Because of stories like this one anonymous people will try a bit of everything