Should I Use Nolo - Or other similar services - In my lawfirm's marketing? - Attorney marketing tips

With Nolo, we were in one of their pay programs because Tom Foster told me one of their links back were valuable. We'd have to talk to Tom to actually confirm this, but it's my understanding that the links back from them are, maybe, quiet as valuable today, considering all the other stuff we do. I mean I don't want to definitively say one way or the other. I will tell you that we no longer have a pay slot with Nolo, so let me talk about these sorts of places where there are profiles, first of all. One of the things you can do, particularly on the local level, so there's all sorts of now, sort of local review sites and local lists of businesses. Given the time, you should go out and fill out all of those profiles and every time they have a slot for you to fill in something like a link to your book or a link to youtube, to a video, go and fill it out. That's valuable. What do you get when you do a search on Google now, if you're doing a search, kind of a local search. you're looking for a new dry cleaner, you're looking for a new restaurant. You, a lot of that space is taken up now, on the front page, with a map and with the Google local, the Google places type listings. So I would focus on, for my law firm, making sure that my Google Local profile is filled out, that i have a system in place for encouraging my fans, clients, past clients, people who read my newsletter, to go there, to give me a comment or feedback or a rating. That, we believe, tends to improve where your Google Local placing shows up, and then I'd be writing about, in my newsletter, I'd be linking to it to my, from my website. Currently, we are big fans of AVVO.com. We have a system in place in our office for getting our clients and past clients to go an to comment on AVVO.com and obviously we teach potential clients as one of the places to go look, so that's one of the places we pay, actually pay AVVO.com to run, Avvo Pro I think, to run an ad, so when someone else's profile is actually an ad, it's for the book. If you'd like to see what we do, we have our clients and our past clients, they go to, we give them a direct URL: TalkAboutBen.com. Takes them right into the AVVO.com rating site, but I would, again any time there's a profile to be filled out that's free I go and do it and I would, If I had not claimed my AVVO profile, I'd certainly claim it, and I'd fill out all those spots on it, I'd get my, get other lawyers to endorse me, i would get my score up to as high as I can, and then I teach consumers to go look at it first. And we teach them to go to AVVO.com, SuperLawyers.com, to BestLawyersInAmerica.com, and to the Martindale-Hubble.com site to go see us. So do as much as you can. We're not paying to just be in Nolo or air right now.