Social Media - How to choose the right social media for your business

Hi and welcome back to ChiCho Snippets today we're going to be having a look at at the most popular social media platforms to see which ones are right for you. Now the key to social media for business is being comfortable with using it now a lot of companies we speak to often try to use them all and can't manage to run all of them successfully so we'd advise to start with just choose one or two you can use well and get those running effectively then consider what platform to use next when you've got some real results now always remember that the quality of your content is key it's better to have one social media channel with great content than five That never get viewed or updated. So... What about facebook? now facebook is great for any business that wants to put their personality into their brand but... it's the same platform but your mates compare drinking stories on so be warned and don't mix the two. if we take a look at Sharpie for instance they use facebook to highlight the personal side of their brand. It's got tons of personality on this timeline and they use it to show off their products and the two feed off each other Facebook is packed with tools to get you noticed but be warned a lot of companies are competing for timeline space and getting noticed is getting more and more difficult when deciding whether a facebook is for you. You need to ask yourself do you really want to show the personal side of your business or brand in an informal environment? if not maybe not On to Twitter Now tons of companies only run a twitter page. Its most effective when you communicate with your followers regularly and it's all about sharing useful information and exciting discussion about what you've posted now it's a great way to establish yourself as an authority in your field or access the ideas of the best and brightest in it. Now the other way of using it is to breakdown corporate communication barriers and find out what your customers are thinking really thinking directly now take Post It for example they successfully run their twitter page to give their customers a platform for constructive feedback now Post It deal with their customer enquiries very very fast and effectively all done through their twitter page. Or you can use it to find out what Stephen Fry had for dinner mmmm...Adrian On to YouTube now YouTube is often thought of as a platform for videos of drunk people or a place to put your video of your funny cat however it's a great place for companies to put compelling visual content in front of their customers The trick is to create a video that's entertaining, promotes plenty of comment or video that comments on issues that other YouTubers have raised The demand for video is growing because the trick to running a successful YouTube channel is in putting up high quality content regularly now if you are only going to produce one video it will help but the real success stories are the companies that build an audience for their content like Geek Beat, Equals Three The Onion etcetera just the same as the BBC would but even if it's just one video if you make a great one and it goes viral you're in the money! check this one from Dollar Shave Club dot com. It's fantastic. Work your YouTube channel hard but also remember that there's other video distribution sites such as Vimeo, Dailymotion Meta Cafe and many more now moving on from awareness campaigns to helpful cheat sheets Pinterest is all about the images infographics is a really fun way to get a point across visually That can be kept for future reference if your company sells products Pinterest is a great way to promote new lines now let's have a look at TopShop for instance. As a well-known retailer they use Pinterest to show their clothing and introduced new designers they also use it to show off their new seasonal lines as and when they come up now linkedin is the place where millions of businesses network the network allows you to build relationships, generate leads gain insights, improve your reputation and build online business connections. now the etiquette and language and behaviour is pretty formal business-to-business in feel but a huge number of professionals use it and it can be an amazingly powerful tool to promote your business and your personal professional reputation joining the right groups will put you in touch with the interested and motivated professionals in your field and create awareness of your own business and skills. So... which social media platforms are right for you and your business? Remember it isn't all about how many social media sites you have it's which you can manage properly and create great content for. Make the decision to work *** one before moving on to another one Make sure you get it right first time. Well I hope that's been helpful That's it from me please subscribe for more tips and hints and if you can't be good please be careful We'll see ya soon