Why Does Social Media Affect Seo? - Google and social media

Okay, so why does Social Media affect SEO? Well lets rewind a little bit and think about how Google always placed Listings in its Search Engine. It looked for links to a Website to create a vote. So it said, if people are linking to this Website then this Website must have some value. Okay, move forward a little bit and that's a easy system to be gamed, whereas with Google now looking at Social Media then genuine people, hopefully, are commenting on your content and sharing your content and that all helps Google to create a better vote, shall we say, to your Website. So, when people are sharing your content over Social Media, then that helps Google to know that you are of value, you're relevant and you're an authority, and its all about, with Search Engine Optimization, this Authority and relevance. You know, you'll have seen that in the other videos. So, Social Media plays a key part because Google can see what people are sharing on Social Media and that acts as a vote for your Website.