3 Unique Ways to Promote Your Easter Event - Church marketing tips from printplace

Hi, and welcome back for another tip from PrintPlace.com. This week is a special Easter edition for all you church marketers. The Easter season is a perfect time to get new visitors to your church and reach out to the local community. It's so easy to promote online and miss opportunities to really engage people. So here's a few creative ideas to promote your Easter event and involve your congregation at the same time. Use door hangers in vivid Easter colors to promote a festival or family event. Include a brief description with activities, date, time and a simple map. Then do an outreach event and have your congregation, pass the door hangers out around the neighborhood. Encourage them to engage and talk to people. They'll be more likely come if they've already met a friendly face. Another great way to engage your congregation and promote your Easter service are 3-up rack cards. This rack card from Calvary Church has a custom 9 x 2 inch trim with two custom perforation lines. The effect is three business card size pieces that your congregation can pass out. Online and print promotion doesn't have to be separate. I call this piece the Eastergram. Order a 4 x 6 card and add a 4 x 5 inch custom trim to create a Polaroid photo shape. Then pass them out to your congregation to promote the Easter service. On the back encourage people to take photos of the service and post them to Instagram with a custom hashtag. You'll get a crowdsourced photo journal of the service that reaches your members' followers, who might not be familiar with your church. That's all for this week. For more church printing ideas, check out video spotlight of Compass Church. Creative director Jeremy Hardwick discusses how print helped Compass Church raise over $50,000 for the earthquake relief in Haiti. Click here to watch the video. See you next week.