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Waterford Crystal has been made in this city since seventeen eighty-three
we spent over two hundred fifty years perfecting the art of crystal making.
Over that time, we use the work team in Waterford city to develop the art of
crystal making - in terms of blowing, cutting
and engraving crystals.
What's unique about Waterford is its sparkle
and everything we produce, this consideration in built into it terms of its shape
its form, and the pattern.
We want every piece of crystal when it's finished and polished
has a unique sparkle
and when you pick it up, you know it is a piece of Waterford.
The showroom is very important for us as a brand because we invite many consumers from all around the world
to see us here at Waterford.
They come and do the factory tour, and at the end of the tour we bring them into this showroom
and it's designed in a way that allows us to show case our products
in a very unique way
that the product is the hero.
The shop fit is
luxurious, it is black
with LED white lights, so that when the crystal sits on the shelves
it sparkles in an unique way.
So in terms of our partners, whether consumer or trade, it is very important
experience for them to connect with the Waterford brand.