Innovate 2013 Main Stage

Software development and delivery used to be a pretty simple game. To stay ahead, you just hack your way through the maze of requirements, avoid pitfalls, outrun deadlines, squash some bugs, kiss up to the Boss and if you play it smart add your two bits well, 8 bits to your company's success. Since then, software has taken a quantum leap Today, software IS the game. What you do not only drives markets... it creates them.And that means more for everyone!More architecting, more coding, more analyzing, testing, cycles, platforms, releases, deliveries, customers, data, competition, more new,more better, more shiny, more "More." With muchmore at stake. Software development today is definitely no game. You need to stay ahead. Stay ahead of the disruptive forces like cloud Mobile Social Big data not to mention armies of empowered consumers, demanding services where, when, and how they want it. So, how do you stay ahead? Well, start with smarter products because development teams must fully integrate multiple engineering disciplines. connect & collect with a ALL your stakeholders helping obtainless complexity and morecapability. Stay Ahead through continuous delivery with better integration, optimization, and collaboration. So you get less overhead and more innovation Stay ahead of economic flux and regulatory environments... by being lean and agile no matter HOW big your enterprise is. Ending up with less surprises and more predictability Basically, if you're ready to play less defense and more offense the place to be is Innovate 2013 -- the IBM Technical Summit. Innovate like a boss. Stay ahead.