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Naomi Campbell has been keeping busy, championing new project- digital fashion week.
The British supermodel headed to Singapore for the new venture, which streams runways
live, then lets fashion fans purchase items in real time.
I'm part of the digital, the aspect that's digital when it's live. that anyone can go
on YouTube and see what's happening throughout this whole fashion week. It's amazing, and
it was... what attracted me to wanting to be here when I was asked. I was like yes,
I want to do this. I hope that all the fashion weeks around the world will become live in
this way.
Currently Digital Fashion Week is only available in Singapore, but by next show, organisers
hope to include Bangkok and Shanghai.