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Hi, my name is George Strompolos. I'm the CEO and founder of Fullscreen. We help people
grow their channels on YouTube with business services, technology support, and advertising
opportunities. And today we're going to be talking about how to earn money on YouTube.
Live streaming started out on YouTube as something that was only available to concert promoters
and big event creators, and now YouTube has opened up the live streaming platform to all
of its partners. So you can now actually with the click of a couple buttons be connected
directly live to your fan base. It's a nice alternative way to really engage with your
audience. Traditionally, if you upload a video, you kind of set it and you see what happens
in terms of the community reaction. Live is of course a whole different ball game, you
get the feedback instantly, and you often can communicate in a more real time way with
your audience. Live streaming on YouTube is ad-supported just like the regular partnership
program, but right now it hasn't been fully developed, so it's not really something I
encourage people to look at as a way to make money. It's more of a interesting way to continue
engaging with your fans. I expect to see over the coming months and years for live streaming
to become a more mature market and a way to generate revenue as a creator.