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Keep your video at five minutes or less. The average amount of time a user spends on a
YouTube video is around 1 minute 30 seconds. People do not want to sit through a boring
video, and most will not do it.
If you have video content that is of long duration, consider breaking it up into smaller
pieces and tagging each accordingly, to be more appealing to the viewer. Not only does
this make for better viewing pleasure, multiple videos are also better for optimization efforts.
YouTube is now paying close attention to viewership and engagement. It is critical that viewers
watch your video for as long as possible.