Understanding The New Facebook Insights

If you manage a page on Facebook, you have probably noticed that insights have changed. Now page admins have a detailed look at how their page has done over the past week. Facebook has organized report metrics, to make Page Insights simple, actionable and people-centered. We are going to break down the individual Insights tabs and what they mean for your page in this series of videos. Firstly, when you click on the Insights tab, it takes you to your page Overview. Luckily, the new overview screen provides a great overview of the key metrics and allows quick and easy navigation to more detailed stats. The overview gives you a snapshot of your page's activity for the last 7 days. Here you can see your average page likes with the total and percentage increase or decrease from the previous week. It also displays your new page likes from the past week and the increase or decrease from the week before. Clicking this tab, like any of the others on the overview page, will take you to a more in-depth look at the metrics of your page likes. We will cover this section completely in another video. Next you will see your average post reach, which is the total reach and the percentage increase or decrease from the previous week. When we go more in-depth, we will show you how using this tab, you can easily track the number of people who saw your posts, the likes, comments and shares, as well as the number of people who saw any activity from your page including posts, posts by other people, Page like ads, mentions, and check ins. Also, your page average engagement for the week will be displayed on the right. This shows the total people engaged, percentage of change from the previous week and a breakdown of the average total likes, comments, shares and page clicks. At the bottom of the overview screen are your 5 most recent page posts, displayed with the title, type of post, audience targeting, post reach, post engagement and the ability to promote or "boost" individual posts. Like the other tabs, clicking this will take you to a more specific breakdown of your posts and their performance. All of this data can be downloaded by using the Export Data feature at the top right of the Insights toolbar. From here you can change what format you want your export to be in, Excel worksheet or text document, and whether or not you want page or post level data. You can also change the timeframe of the data, keeping in mind that you cannot view data prior to July 2011. We are just scratching the surface of all the features Facebook Insights has to offer your business page, so stay tuned and we will bring you complete breakdowns of all your metrics. Thanks for watching!