Google Site Search And Techsmith

JENNIFER DYNI: Hi. My name is Jennifer Dyni. I'm the manager of Emerging Technologies at TechSmith Corporation. With over 2,500 pages, our website is critical to our global operations. To help our users easily navigate through our products, we first piloted Google Site Search in August of 2007. One of the reasons we chose Google is because the results page is very clean, similar to google.com results. Our end users value that. That's why we even chose the option to display the Google logo. But the main reason why we chose Google was because of high relevancy. Our number one search query is a simple, three-letter word: Mac. People are trying to find out whether or not our products are available or compatible with Macs. The great news is that with Google supporting our search engine, hundreds of site visitors every day get information about our commitment to developing products for Mac. Another common search term is Jing. Most people learn about Jing via word of mouth. And when they get to our homepage, there's not any prominent visuals that catch their attention. They might take a look at our top level navigation. But there's nothing there, either. So they're next navigation choice is to search to find more information. I'm sure when you think of your own website, you have lots of examples where your users will simply gravitate towards Search. And in those instances, what will dictate your customers' experience is the relevancy of your search engine. We've been very happy with Google Site Search.