Presenting The Video Approach to Marketing

It's 2013 You have a business and you want to maximize your potential. You want to reach new clients. And you want a way to do it that will be very effective today. You Email clients, you send out newsletters, you're on facebook, Twitter, Linked-in, you have a web site, or maybe you're creating one. You can reach anyone you want to, and you don't need a T.V. ad, or to spend your money listing an advertisement in the newspaper. Youtube, Google, Wikipedia, are some of the largest search engines available, and they are tools you use to market your business. In these two minutes, I'm going to show you how you can gain greater access to people in a way you might not be doing already, using video. Video is so much easier to digest than text. Now with the smart phone, people watch videos almost anywhere. There's no limit to what you can put in a video. Videos are fun, engaging and when done right, they require little effort on the viewer's part to watch. Its a simple click and play action that takes the waste of time out of reading an update. In a single second of video, you can achieve much more than you could in print. With visual imagery to stimulate the mind, video completely overwrites the use of text based emails. Now many websites utilize video to market their products, their services, and their credibility. Friends post videos to their status on Facebook. People watch video because its more personal. Now, with the engagement you get through video over the web, you have a better approach to running your business, by utilizing video's free potential at saying what you want to say, to who you want to say it, and getting a response back that beats that of an email, the T.V. industry or a newspaper. So utilize video. Engage your audience. Spend the money to have videos created, or create your own. It's your choice. You choose how your business will do this year.