Social Media Marketing And Internet Marketing - Rock stars - Buildatribe - St. louis, mo

I grew up in listening to the hair bands of the 1980s. If I had invested what I spent on cassette tapes, cds and concert tickets, then I’d probably have enough set aside to get my son through a good portion of his college education. So when “That Metal Show” on VH1 comes on, I enjoy finding out what happened to some of my favorite bands years later. I saw an episode the other day where the host, Eddie Trunk was visiting with Stephen Pearcy, the lead singer of the band Ratt. Back in the day, Ratt could easily play to tens of thousands of adoring fans on any given weekend. Eddie asked Stephen what he was currently working on. Stephen said that he was doing what he loved the most and that was making music. This time around Stephen didn’t seem to be as focused on lasers, pyrotechnics and colossal stage shows as he was on making music his most die hard fans would enjoy listening to as much as he enjoyed creating it. Here’s what I found interesting. Stephen has a tribe of followers and die hard fans and he interacts with them on a regular basis. He shares his ideas and songs in their preliminary form and asks for their feedback on what they like, don’t like and why. Everybody wins. Stephen puts out music he likes and his biggest fans want. His followers feel like they are part of his creative process, because they are. He isn’t wasting his time or talent on efforts that miss the mark. Now bands like Ratt are using social media marketing, text marketing, video marketing and tools like Twitter, Facebook and YouTube to share opinions, ideas, and content back and forth. If a lead singer from a rock band that past his prime twenty years ago can use social media and interaction with his tribe of followers to do more of what he does best and likes to do most, why can’t you. Who are your fans? Are you reaching out to them? Are you listening to them when they reach out to you? Are they part of your product development or market research efforts? If not, perhaps that’s why you haven’t reached rock star status in your industry. If you are, then keep it up and rock on!