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The base for us in IKEA is that we have a strong belief in people.
We say that IKEA is the company where the people develop the business
and you develop personally and professionally with IKEA.
If you grow, IKEA grows. Because everyone is important.
No matter what you’re doing, your role is important for the totality.
I think it’s about connecting people, sharing ideas.
Open up what’s in your mind and also create togetherness.
Your uniqueness is what makes IKEA better, so be yourself every day.
I don’t need to be, or act any different here in my work,
as a store manager than I do outside of IKEA.
So it’s not about the differences,
it’s how we include them, how we benefit from them.
I can contribute my uniqueness so it’s good for me,
but it’s of course, also good for the business.
47 percent of our leaders are women.
We have a goal. We say 50 percent men,
50 percent women in managerial positions.
So we developed and we started an IKEA women open network.
Meaning open for women and men.
The idea is to connect, to inspire but also to enable and empower
all these leaders to exactly contribute that we reached a goal.
The highlight of 2013 was the implementation
of the Code of Conduct.
So we reached out to 120,000 co-workers.
We strengthened the cultural discussion by introducing the code of conduct.
Our translation of the values into behavior.
What does it mean in my daily work?
This Code of Conduct can enable us to act correctly.
People are happier and they speak a lot in the store,
about, “wow we spent four hours speaking about value,
about comportment, behavior, what we have to do or not.
We speak together, we exchange.
I think it built some trust in the store.
Our co-workers should benefit financially from IKEA's success.
Based on that, we decided in 2013
that we want to introduce a bonus system to all co-workers.
The good thing is that it’s connected to unit goals,
so everyone is, in a way, striving together to reach the same goal.