Paige 創辦人paige Adams - Geller專訪

{\rtf1\ansi\ansicpg1252\cocoartf1138\cocoasubrtf230 {\fonttbl\f0\fswiss\fcharset0 ArialMT;} {\colortbl;\red255\green255\blue255;} \paperw11900\paperh16840\margl1440\margr1440\vieww10800\viewh7200\viewkind0 \deftab720 \pard\pardeftab720\ri380 \f0\fs24 \cf0 So, uh, what actually brought me into the denim market was first my passion for denim. But, um, prior to my being a denim designer, I had worked as a fit model for a lot of denim companies, like, 7 For All Mankind, Citizens Of Humanity, True Religion, Joe's Jeans, Habitual, you name it. I really became known as the top fit model in the denim market here in Los Angeles. What I realized is that there were really no female designers in the denim market and I thought that there was a great niche for somebody like me to start a denim company and really deliver and design jeans from a female perspective. Well, the way I take my personal experiences is especially when I think about, being a woman and thinking about what I wanna wear. Like, for example, I'll go shopping and I'll buy a new pair of shoes, and then I'll think about the new pair of shoes that I just bought and then I'll think about what kind of jeans that I might wanna design back to the shoes I bought, or the coat I bought, or the new blouse I bought, \ So I really think about what's going on OVERALL in the clothing market and then try to figure out what works best back to denim. Overall, I think that the essence of the brand Paige, for men and women. You'll have to check out men too, I design jeans for men also. When they think about the essence of Paige, it's all about being strong and passionate and sexy. So, umm, the Paige brand has a little bit more of sex appeal, it's a lil more feminine when it comes to the women's clothes, and for the men's, I think it's a little bit more fashion-forward, and yet, yet, very strong and still very sexy, from a man's perspective. \ So, but I really think of the brand overall, as a FASHION DENIM brand, it's not just being, umm, it's not just designing jeans, it's about designing fashionable clothes to wear on a daily basis.Paige, the brand, is going through an exciting time right now, we have the best year we\'92ve ever had. And, umm, I think along with that, because of my passion for fashion in general, umm, I REALLY\'85um, I REALLY love denim, so I really wanted to bring\'85 I mean, really love leather, so I wanted to bring leather even deeper into the mix. And then we went through a lot of different (fabrics), like ponte blends, ponte is like a double net (knit) that we bring into pants, and also, are combining with leather. And so, we have a combination of leather jackets, ponte leather pants, ummm, we are gonna do more tops, and expand to the non-denim bottom market too as well, for more fashionable fun pieces, and like wove-blends and leather, and yeah, really exciting! So trying to take what I think I do best is to make things fit really amazing on the body and bring the fashionable side to this more casual contemporary market. I think we have a long way that we can expand the brand, so it's exciting.}