How Long Should Your Web Clip Being? - 101 tips for your video marketing [ time, time pressure ]

Today's theme: "lack of time" Yes, today's topic is "time pressure". My name is Arno Schimmelpfennig and I welcome you warmly to a new edition of: 101 Tips for your video marketing. I think it is a myth that webclips must always be one to three minutes. Let's see on the celebrities. LeFloid or YTITTY. Then we see that the clips are often longer. Approximately five to ten minutes. But this is still no guideline. I'd like to give you two tips today. 1) It is important to prepare well and to concentrate. If you write a dialogue for your Skatch, You may concider what is actually important for understanding the Skatch. And everything else? Kick it like Backham. Adjust the sound down first and then just look at what is really properly on pictures. What is not blurred. And then: turn the sound up again and see what is left. And from what's left, you can put together your story. If too little is left - you have to shoot another time. Suppose we have a complex task. We declare a software, a machine, a car, then we can not do it in just three minutes. Such complex tasks simply need longer. Here it is most important to cut very well your user ca so that a tension remains, or one can see by different styles of cutting here is the topic 1 2 3 .Or an Introduction ... or Credits. And by that way to catch the interest of your audience. By the means - before I don't know what to say - I'll finish my lesson and look forward to next week - with you on my side. at 101 Tips for your video marketing.