Let's Talk about Storytelling - Ryan learns something episode 7

Watch the full episode “Ryan Learns Storytelling” here: ****** In this segment of “Let’s Talk About” we talk about Storytelling. Ryan explores the why humans started telling stories, how narratives help us make sense of the world, what parts of the brain respond to stories, and the structure of a good story. Ryan then explores how TV and the internet have changed how we consume stories, and how brands can take advantage of storytelling. Get access to Ryan's learning pathway with all the resources he used to learn in this episode: ****** See the full episode “Ryan Learns About Storytelling” here: ****** Watch more “Let’s Talk About” Segments: Let’s Talk About Guerrilla Marketing: ****** Let's Talk About Online Marketing: ****** Let's Talk About Market Research: ****** Let’s Talk About Brand Identity: ****** Let’s Talk About Voice Acting: ****** Let’s Talk About Naming Things: ****** Hit ‘like’ and subscribe to get more “Let’s Talk About” and “Ryan Learns Something” ****** Credits: Motion Graphics: Adam Forbes Art Direction: David Milton Johnson Writing: Andrew Scarcella Voice: Ryan Baylis Designer: David Milton Johnson Producer: David Milton Johnson Producer: Caitlin Probst Assistant Producer: Cate Williams About Ryan Learns Something: What can one person really learn on their own? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as he explores what it really takes to learn something. About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: ******

let's talk about storytelling people have been telling stories ever since people were people we told them to pass on knowledge to explain things we didn't understand or simply to entertain each other and really not much has changed we are hard-wired to love stories our brains have evolved to think in terms of cause and effect and narratives help us make that connection one study found that personal stories and gossip make up 65% of our daily conversation we even tell stories in our sleep scientists have long known that stories activate the regions in our brain associated with language recent studies have shown that stories activate other regions as well like the motor cortex when reading about action or the thalamus when reading about smells which suggests that when stories feel real your brain is actually experiencing it as though it is whoa now we all know the basic structure of a story the setting the crisis the climax and the resolution I learned it in third grade thanks Mrs. Woodland but do you know about prolepsis and anagnorisis and the eucatastrophe did you know a great story is downright addicting in 2013 63% of Netflix watchers said they binge watch regularly and you can bet it's even higher now why are shows so bingeable these days it's simple serialized storytelling before there were DVRs and Netflix most TV shows had standalone episodes to make syndication easier but after DVRs and Netflix more and more shows have complex plots that last entire seasons it's a trick soap operas and telenovelas have used for decades tell big stories in small pieces with lots of drama and plenty of clifhangers brands are using storytelling to get our attention and tap into our emotions which in turn makes us remember them and their products remember Dan versus Dave during the 1992 Olympics or what about Coke's Mean Joe green more recently Airbnb is telling the story of truly experiencing a new place with their belong anywhere campaign and Patagonia's don't buy this jacket campaign told the story about making the most of what you already have instead of buying the new thing while Chipotle's somewhat creepy video the Scarecrow weaves a tale about real non-engineered food the savviest brands are doing more than advertising to us they're telling us stories about who they are how they see the world and how we fit into the story - let's hope if they do it well enough we'll all live happily ever after