Tip:
Highlight text to annotate it
X
{QTtext}{timescale:100}{font:Verdana}{size:20}{backColor:0,0,0} {textColor:65280,65280,65280}{width:960}{justify:center}
{plain}
[00:00:00.68] We've talked in previous videos about
understanding your company and the market,
[00:00:05.33] but in reality, understanding your
customers is perhaps the most important
[00:00:09.82] aspect of developing savvy.
[00:00:12.04] This is because the customer ultimately
determines whether or not you have a job.
[00:00:16.76] There are five reasons why customers
are so critical to your career and why you
[00:00:21.69] want to take the time to understand them.
[00:00:24.80] Reason 1: customers equal employment.
[00:00:28.29] Without customers there's
no reason to have a product.
[00:00:31.40] Without a product there's no reason to
have a company, and without a company,
[00:00:35.11] there's no reason for you to be employed.
[00:00:37.34] Many people look to the company as
the source of their job security, when
[00:00:42.31] in fact, it's really whether or not
the customers keep coming back that
[00:00:46.52] creates that security.
[00:00:48.50] Reason 2: customers equal a paycheck.
[00:00:52.28] Not only do customers help provide your
job security, but they also help furnish
[00:00:57.07] the money that you receive on a regular basis.
[00:01:00.06] Loyal customers refer others to the
company which helps the business grow and
[00:01:05.86] provides more opportunity for
you to increase your pay scale.
[00:01:09.72] Also, when customers share great
feedback about you to your manager, this also
[00:01:15.27] gives you an opportunity for a pay increase.
[00:01:18.27] Reason 3: customers equal advancement.
[00:01:22.26] Employees that best satisfy customers
and help them become loyal to the company
[00:01:28.29] are the ones that are most
likely to advance in their career.
[00:01:31.88] Many employees put the emphasis on less
important relationships when it comes to
[00:01:36.61] advancing their career.
[00:01:38.18] They worry too much about how they look
in comparison to their coworkers or how
[00:01:43.10] well they can build a relationship with
their boss, when in fact, building strong
[00:01:47.71] relationships with customers is the
fastest path for career advancement.
[00:01:52.66] Reason 4: customers equal education.
[00:01:56.81] Customers provide an opportunity for
you to grow every time you interact.
[00:02:01.71] If they complain, you have an opportunity
to learn about how to serve them better.
[00:02:06.23] If they ask for help, you have an
opportunity to get more on-the-job training.
[00:02:11.41] So if you really want to learn
and grow, the best way to do that is
[00:02:16.13] through serving customers. And that leads
to the fifth reason why customers are so important.
[00:02:22.05] Customers equal an opportunity to serve.
[00:02:25.47] While money can be a good incentive, in
my experience, most people are motivated
[00:02:30.48] by something other than money.
[00:02:32.66] Very often, it's that feeling of being
important and worthwhile and that you're
[00:02:37.08] making a difference in the world.
[00:02:39.09] Every customer that you interact with
provides an opportunity for you to make a difference.
[00:02:45.46] Hopefully now you have a general
understanding of why the relationship with your
[00:02:50.15] customers is so important, and why
you want to become savvy about them.
[00:02:55.43] In the next video, we'll give you some
tools that you can use to improve your
[00:02:59.57] interactions with your customers.
[00:03:02.48]