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The 70s saw a very significant innovation in football,
given that better grip was needed as the pitches became increasingly softer,
which gave rise to the use of aluminium studs.
The older rubber studs
were still produced, but a new type of stud had appeared.
With the focus placed on being lightweight in the 90s, a new method
to manufacture boots arose. Synthetic microfiber boots were produced,
which were marketed alongside the traditional leather boots.
As a progression from those two important benchmark innovations in the football boot story,
in 2014, Nike developed the next generation of football boot,
in 2014, Nike developed the next generation of football boot,
the Nike Magista.
The idea behind the Magista doesn't involve making the boot as lightweight as possible like other synthetic microfiber boots,
but rather to make the boot become a second skin, i.e. you don't realise
you are wearing football boots, meaning that all your foot movements feel as natural as possible.
you are wearing football boots, meaning that all your foot movements feel as natural as possible.
Although the collar is the most striking aspect of the new Magista, as we can see here,
which Nike calls Dynamic Fit,
I think the material from which the entire boot casing is made is the most significant aspect.
It is made from a single piece and there are not any openings,
not even beneath the laces.
It is made completely from a material called Flyknit.
Nike first developed Flyknit for running shoes, which was launched
prior to the London Olympic Games,
and ended being a great success given the feedback expressed by the athletes that used the boots,
leading to Nike contemplating how they could transfer the technology to other sports.
After four years of intensive research since
the World Cup in South Africa, we can now see the new Magista for the first time in 2014,
manufactured entirely from Flyknit.
As well as being lightweight like the synthetic microfiber material,
Flyknit adapts to the feet as closely as possible.
We can see how flexible the material really is,
and that it covers the entire boot outer casing.
This elasticity clearly means it can adapt to the foot,
but other issues arise, such as contact with the ball not feeling as natural as it should,
and the constant risk of water entering the boot.
How has Nike resolved the issue? Well, they have applied an existing technology
used on boots manufactured in Kanga-lite or Nikeskin,
which is ACC, All Condition Control,
involving the use of a membrane that covers the boot that will keep
the entire surface waterproof, without limiting
the flexible, adaptable aspects of this material.
Flyknit will allow perfect contact with the ball.
As we can see, the waterproof surface begins below the ankle.
As we can see, the waterproof surface begins below the ankle.
It means that the laces are almost obsolete,
and included because they can provide additional adjustment for the boot,
but this Flyknit material is so elastic that
the boot adapts perfectly to your feet.
Now we have looked at the boot casing,
what everyone has been talking about for months after seeing players wearing them
is called the Dynamic Fit, this collar we can see here
that covers the ankle.
The same Flyknit material has been used,
and it has the effect of making it feel like we are not wearing the boot,
but rather that it forms part of our foot,
and what better way to do that than connecting it to the leg,
i.e. as well as having a boot that adapts perfectly to the foot, it also adapts to the leg,
because in the end, in play we footballers use the entire leg rather than just the foot,
and all movements we make should be transmitted to the boot,
which the boot then has to convey. The feeling is
very hard to explain through a video, it is much better if you try them out,
and you will note that whatever the movement the body makes
is transmitted directly to the boot, given that it forms part of your body.
When you wear the boot, you will find the Flyknit is so elastic
and so reactive to your feet
that there is no need for much additional strengthening.
If we look at the insole, we can see it is the same as previous insoles,
such as the CTR360
and Hypervenom,
and maybe the most striking aspect of this boot is the sole plate.
As we can see, the sole plate is similar to the Hypervenom,
with the two different density plates to allow
separate forms of traction,
although possibly most importantly, the sole is made from Pebax-and-nylon,
which has been used to make the boot both reactive and
to reduce the profile as much as possible,
in order to achieve that sensation of being as close to pitch as possible,
which players really desire and wasn't the case with the previous Magista model.
The position of the studs is similar to the previous generation, the CTR 360,
which is a combination of conical studs with two long studs,
which allows for improved turning,
and quick stops and starts,
given that the boot is still aimed at players who wish to control the game.
As such, we were very proud to be part of an event that,
in my opinion, will change the future of football boot production,
which does not mean an end to the traditional football boot, rather that a new method for football boot production has arrived.
It is likely that all brands
will produce a boot with these characteristics from now on,
and that when you try them for the first time, it will feel strange to note
the extra pressure around the toes.
They are really strange to wear on the first few occasions. As your feet start to adapt to this type of boot,
you will probably feel the need to continue using them,
whether Flyknit from Nike, or a similar technology.