With Consumers Increasingly Digitally - Savvy, how has that changed the way you market?

You know, from where I stand, I couldn't be more excited about it, because I manage a number of new emerging channels, and flowers, and my target specifically, is those folks that are really tech savvy, right? And it is fantastic for us, because the tech savvy folks, we've found, tend to be spending more to, with the exception of maybe the promo code deal driven buyers. But, I think it's for retailers it's great that customers are in mass becoming more tech savvy. You look at the Mobile program we had at flowers, we're growing almost 5x year, every year. And so much of that is smartphone adoption right? As smartphone keeps on I think it's growing at, what 10x or so, year every year, right? As that adoption continues to grow, and those tech savvy folks continue to be buying on Mobile sites like flowers, we've got a whole new revenue stream which we're very excited about. Our thoughts are social nets are going to follow a similar path.