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The journey begins to clarify the York Brand
Reviewed existing research
Consulted broadly with students faculty staff alumni board members
Followed by
Research with prospective students and parents
The results?
A York that embraces and showcases its strengths
Our Personality, inspiring innovative approachable courageous
Student Benefits, ability to compete contribute and thrive in a diverse evolving world
Our values, openness inclusiveness excellence respect social responsibility
Brand Promise, an open-minded, globally-connected and forward-thinking educational experience that prepares you to contribute and thrive in the world
Why it matters? Students will come away thinking bigger broader more globally
infused with a desire and willingness to make their mark and contribution on their community
