Five Essential Steps for Making Social Media Work for Your Professional Business
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Five essential steps for making social media work for your professional business. Like
it or not, social media is changing the way we do business and has become an essential
element of any successful digital marketing strategy. A company that is able to take advantage
of the social media opportunity stands to benefit by increasing its access and influence
with customers. So if improved branding, generating leads, developing goodwill and providing excellent
customer service is important to you then here are five essential steps to achieving
social media marketing success.
(1) Start with a plan - identifying your objectives and how you measure them will enable you to
put the pieces in place to achieve long-term success giving a clear focus to the quality
of your social media content.
(2) Establish your company persona - whether it's friendly, professional, funny or knowledgeable.
Adopting a style that will appeal to your target audience will make sure your company
voice remains consistent
(3) Plan your comment strategy - preparing guidelines to determine what your team can
and cannot say, including how to handle negative comments, will prevent potentially embarrassing
or sensitive content from being published.
(4) Plan your content schedule - now you're ready to join the social media conversation
take time to plan contend that will appeal to your customers combined with the content
schedule this will enable you to post content of the most responsive times of the day
(5) Measure tweak and improve - review your campaign objectives at regular intervals and
if necessary adapt your approach to improve engagement.
In conclusion, social media marketing gives professional companies an excellent opportunity
to develop goodwill and enhance their online reputation. Failing to harness the power of
social media is essentially leaving money on the table and handing your competitors
the advantage. If you would like help planning your social media marketing strategy get in
touch.
