How to Design a Deal of The Day Page That Sells - Two minute tuesdays

Here’s the transcript if you’d like to read along: Hi everybody! My name is Matt and I’m the Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster your online success. In a world where flash deals, daily deals, Living Social and Groupon are all the rage, it’s really important that you leverage this functionality on your own. To do so, you need to make sure that you have a daily deal page on your website that looks great. With that in mind, here’s my how-to guide to design a daily deal page stands out from the crowd. First and foremost, as is the case with any type of design, you need to keep your branding consistent. Keep in mind that customers, or even new customers, could be coming to this page without ever seeing your homepage, so you want to make sure that consistent branding is there. Pay attention to specific elements like color, typography and things of that sort, and you’ll be in good shape. Secondly, you want to use a high-quality product photo. Of course, you should always be using high-quality product photos, but keep in mind that you’ll be drawing a lot of attention to this product through your daily deal, so make that photo shine. Third, make your call-to-action, or your CTA button, stand out. Whether it says “add to cart” or “buy now,” include color contrasts between that button and the background of the page. This will help drive your customers’ eyeballs to the right place so they’ll want to click. Fourthly, this isn’t exactly visual design, but it’s still really important for you to focus on captivating copy. With daily deals, you have a little more freedom to use hyperbolic language, so words like “awesome” or “must-have” really can be useful to help drive excitement to that deal. Last, but not least, make sure that you keep it fresh. If you have the same daily deal on your page for an entire month, you’re not creating any buzz or excitement to entice customers to come back to this page, so make sure that you swap them out, keep your promotions up and you’ll be just fine. Hopefully this how-to guide to design your daily deal page will truly move the needle and boost your sales and customer excitement. If you have any questions we’re always happy to help. From me to you, happy selling!